Alice Macaskie

Alice Macaskie

Junior Accout ManagerLondon, United Kingdom
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Alice Macaskie

Alice Macaskie

Junior Accout ManagerLondon, United Kingdom
About me
A creative and adaptable individual, I have over five years Public Relations, Marketing and social media experience. Working agency-side in a client facing role, I have experience managing a range of high-profile accounts, delivering creative and strategic campaigns. I am now looking to migrate and develop my skills within a respected, forward-thinking organisation such as the V&A.
Work history
    Samphire Communications logo
    Samphire Communications logo
    Junior Account ManagerSamphire Communications
    London, United KingdomFull Time
    Managing and profiling a variety of clients in London and across the UK. Work with renowned brands, fine dining and independent restaurants, celebrity chefs and hotels such as Crowne Plaza Hotel in Blackfriars, London. Clients include: Wright Brothers, Ascot Racecourse, Bonhams, MOJU Drinks, Kurobuta (owned by renowned chef Scott Hallsworth), Smith & Wollensky, Murakami, Jamavar London and Crowne Plaza Hotel Key Responsibilities - Creating and implementing PR and Marketing Campaigns to promote brands and achieve stakeholder satisfaction e.g. my client Wright Brothers collaborated with Guinness to push oyster pairings / Fentimans to create a botanical inspired pop-up for London Cocktail Week - Providing advice and a structured framework to achieve required brand positioning e.g. suggesting that Ascot Racecourse collaborate with top European chefs like the Danish chef, René Redzepi, to promote its restaurants - Developing relationships with relevant press within national, London, trade and consumer food publications and social media influencers - Organising press reviews for restaurant launches and booking in critics - Profiling figures such as co-founders Ben Wright and Robin Hancock of the Wright Brothers by setting up interview pieces online, in print and video (consumer, lifestyle and trade) - Inviting press and key influencers to events and personally hosting them - Strong writing skills, drafting and adapting press releases for differing target audiences - Forming and sustaining strong relations with each of my clients, writing bi-weekly updates for each - Confidence to put forward ideas and provide advice depending on end goals and requirements
Skills
  • Public Communications
  • Marketing
  • Press Releases
  • Social Meda Strategy
  • Brand Positioning
  • Building Relationships
  • Client Facing
  • Creative Campaigns
  • Reports
  • Writing Skills
Education
    Degree
     - Cardiff, United Kingdom
    BA Philosophy and Politics – 2.1 (Hons), September 2008 – June 2011
    A Levels/ GCSEs
     - United Kingdom
    A-Levels – Fine Art (A), History (B), Philosophy and Ethics (B), September 2002 – July 2007 GCSE’s (9) – A* - B
Awards
    CIM Certificate in Professional Marketing
    Modules: Marketing, Integrated Communications and Digital Marketing, January – December 2017