Projects
- Carin Wilson Brand IdentityCarin Wilson is a master craftsman of contemporary design furniture and sculpture. His beautiful crafted objects, made using local materials, reflect his heritage and his passion for thoughtful design. I sought to capture and articulate his approach in a distinctive brand that would help grow the audience for Carin’s work. The new logomark highlights the artist’s initials, using shapes seen throughout his work. This is the ‘maker’s mark’, embossed at the base of all new pieces and a proud symbo
- Basement Theatre Brand IdentityThe Basement Theatre re brand had to work across all channels and in the hands of numerous independent creative types. They wanted something bold, playful and edgy being Auckland’s only underground theatre and a great development space for emerging young actors. We sought to capture this essence in a distinctive new brand. The flexible design system made use of the stair graphic as an expressive element on imagery and text as well as a conventional signifier for the physical space. A Brand Ident
- haveyouseenmycat.comA side project created with the aim of enhancing the street impact of the humble lost cat poster. We created haveyouseenmycat.com. An online nonprofit design service for owners of missing cats. Users come to our website to receive a designer lost cat poster. Ultimately with this project we want to help owners of lost cats find their beloved pets by engaging the community through powerful visual communication and potent creativity. The project was featured on a number of design blogs and was ai
- TYP GR PH CA typographic exploration into the letter form p. The letter P simplified to its basic elements - a stroke and a circle. The combination of these two forms placed in different ways also create the forms d, b and q. So what makes the p distinguishable from its peers? Ending in this piece that explores the relationship of these elements - a visual play on the balance and tension of circles place on the stroke.
- Eagle Consumables Brand IdentityEagle consumables wanted to create a stronger awareness of the gloves and consumables. Eagles proposition was that of protection for a busy, dirty world, the new logo captures this in a clean typographical play on the word eagle. We developed a packaging system that aimed to grab attention with imagery that was clear about the use of each product and its strengths.
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Work history
Senior DesignerPentagram
- London, United KingdomFull Time
Worked across a range of projects from brand identities, website, and environmental design. Concepting, refinement and art-working of projects and leading a design team.
Environmental Design InternFrost*collective
- Sydney, AustraliaFull Time
Was working with the environmental graphic design team on a wayfinding project for UTS in Sydney
Skills
- Print Design
- Art Direction
- Design
- Indesign
- Photoshop
Education
M
M
Bachelor of Graphic DesignMassey University
- Wellington, New Zealand
Bachelor of Graphic Design with Honors
Awards
A
A
Finalist AGDA for public good awardAGDA Awards
Haveyouseenmycat.com a finalist in the AGDA awards
www.australiandesignbiennale.com/finalist/3/10009/636D
D
New Zealand Flag Design CompetitionDesign Assembly
Winner Gareth Morgan NZ Flag design competition
http://designmyflag.nz/+ Show more