Having worked in the fashion industry for the last 10 years, as well as launching my own brand Neue London I feel I have a wide range of skills to offer across Fashion, Textiles,Graphics and styling Having worked in both New York and London for a number of years I can adapt and react to customer taste on a global scale. I am particularly interested in print, pattern and texture and designing clothes that are as comfortable as they are beautiful.Locked Pro Plan feature
-Launched and managed a contemporary womenswear brand based in London. -During the brand development I managed every aspect including brand identity, website development,print and product design, sourcing and buying of all fabric/trims,sourcing local factories, production, costings, look book shoots including styling, attending trade shows and fairs,working with freelance P.R to promotion brand, running pop-ups and sales events.
- Work along side Product Director to create colour, mood and concept for each season - Present concept and colour development to buying team including CEO - Conduct extensive fabric and market research in order to develop each season concept. - Work along side product development and techincal team to develop range with factories including visits. - Work alongside buying team to drive forward the range while retaining a customer focus - Assist Product Director in presentation and styling of the range to internal buyers, international buyers and CEO
∙ Work with design team to develop direction, mood, concept for each season. ∙ Design across woven product categories. Including Tailoring, Dresses, Tops, Blouse and Pants ∙ Responsible for concept, development and realisation of all prints.� ∙Inspirational research and vintage sourcing trips to America and Europe. ∙Factory visits for research and development
∙ Work with design team to create colour, concept, and style direction seasonally. ∙ Assist Design Director with presentation, concept and colour board development. ∙ Design across all woven categories. Including tailoring and soft separates. ∙ Conduct market research in preparation for line development through retail shopping, magazines for entire woven category. ∙Inspirational research and vintage sourcing trips to Europe ∙ Prepare design presentations for review meetings. Including technical sketches, detailed research and trim development · Develop technical packages across all categories.
∙ Assist Catherine Malandrino in all aspects of design and development. ∙ Develop and oversea all prints and embroidery for both Catherine Malandrino and Malandrino lines ∙ Present design concept and direction to sales and merchandising team each season. ∙ Plan design boards, style allocation factories based on sales reports and projections. ∙ Seasonal travel to Italian and Asian factories for design development. ∙ Assisting Catherine Malandrino for all fashion week preparation including styling and casting.