Alice is the first female head of 4creative, Channel 4’s in-house agency. Her mission at 4creative is to create big, beautiful, culturally potent work for Channel 4. An examples of this is the Rio Paralympics campaign ‘We’re The Superhumans’, which was a big all singing celebration of super-ability, involving 140 incredible disabled stars. The campaign won 2 x D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid as well as becoming part of the national curriculum in UK schools.
Projects credited in
- This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88164
- Campaign & Creative Equals' 30 Female Creative Trailblazers 17'Creative Equals aims to get adland to take proactive steps towards gender diversity within creative departments – and, most importantly, at leadership level. True to their motto, 'enough talk, time for the 'do', Creative Equals gathered nominations for rising female professionsals from an array of creative backgrounds. The winners were featured in Campaign and their work was displayed at the inspirational #CEFutureLeaders event that took place on March 30th. This concept gained amazing moment28
- Meet the Superhumans: 4Creative's Paralympics Case StudyBackground Channel 4 had the broadcast rights to the 2016 Rio Paralympics, so we knew the opportunity to promote it was there. In 2012 the focus was all around the athletes. This time round we wanted to broaden the term superhuman to include non athletes as well.19
- Art Direction