Alice Tran

Communications Director

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Presenting
  • Account Management
  • Business Development
  • Client Services
  • Project Management
  • Strategic Planning
  • Communications
  • Client Management
  • Creative Thinking
  • Relationship Management
  • Powerpoint

Work history

2015

Communications Director

BPN Australia

Mar 2013 - Jan 2015
  • Communications lead for H&M and Jurlique overseeing the development and execution of innovative, impactful and effective media planning and buying across all platforms and channels including OOH, print, digital, social, experiential and radio. Key client contact at all stages of the communications planning process including strategy development, media planning / buying and day-to-day agency relationship management. Led a direct team of four and a wider team of 10+ in successfully launching the H&M brand to Australia, including the first ever stores to open in Melbourne, Sydney and Brisbane.

2014

Associate Communications Director

UM Australia

Mar 2013 - Dec 2014
  • Client lead for the National Broadband Network overseeing a team of cross-channel media planners and buyers. Primary point of contact for the NBN marketing team, responsible for the overall day-to-day agency relationship and media recommendations at both a hyper-local and state level.

2013

Account Director

OMD Australia

Jun 2010 - Mar 2013
  • Client lead and team manager across the development and implementation of media communications strategy for a diverse portfolio of luxury beauty, tourism and home improvement brands: Estée Lauder Companies (Estée Lauder, Clinique, M.A.C. Cosmetics, ADF, Aveda, Bobbi Brown, Tom Ford),NIVEA. La Prairie, Visit California, South African Airlines, Dulux Group (Selleys, Yates) and Holland America Line.

2011

Digital Strategy Planner

Australian Radio Network

Mar 2011 - Aug 2011
  • Strategic lead for the creation, management and implementation of digitally-integrated solutions across Sydney and Melbourne agency / direct clients.

2010

Account Manager

Zenithoptimedia Australia

Jun 2006 - Jun 2010
  • Media planner/buyer and campaign account manager for a portfolio of Nestlé FMCG brands across the confectionery, snacks and functional categories. Worked closely with the Account Director, Group Account Director and Strategist to develop and implement cross-platform media recommendations spanning TV, OOH, digital, print, radio, sponsorships, experiential and social.

Education

2005

Communication (public Communication Advertising PR

University of Technology, Sydney

Jan 2003 - Dec 2005
  • Bachelor of Arts