Communications lead for H&M and Jurlique overseeing the development and execution of innovative, impactful and effective media planning and buying across all platforms and channels including OOH, print, digital, social, experiential and radio. Key client contact at all stages of the communications planning process including strategy development, media planning / buying and day-to-day agency relationship management. Led a direct team of four and a wider team of 10+ in successfully launching the H&M brand to Australia, including the first ever stores to open in Melbourne, Sydney and Brisbane.
Client lead for the National Broadband Network overseeing a team of cross-channel media planners and buyers. Primary point of contact for the NBN marketing team, responsible for the overall day-to-day agency relationship and media recommendations at both a hyper-local and state level.
Client lead and team manager across the development and implementation of media communications strategy for a diverse portfolio of luxury beauty, tourism and home improvement brands: Estée Lauder Companies (Estée Lauder, Clinique, M.A.C. Cosmetics, ADF, Aveda, Bobbi Brown, Tom Ford),NIVEA. La Prairie, Visit California, South African Airlines, Dulux Group (Selleys, Yates) and Holland America Line.
Strategic lead for the creation, management and implementation of digitally-integrated solutions across Sydney and Melbourne agency / direct clients.
Media planner/buyer and campaign account manager for a portfolio of Nestlé FMCG brands across the confectionery, snacks and functional categories. Worked closely with the Account Director, Group Account Director and Strategist to develop and implement cross-platform media recommendations spanning TV, OOH, digital, print, radio, sponsorships, experiential and social.
Bachelor of Arts