Alice Weaver

Marketing Manager

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  • LocationLondon, United Kingdom

About me

 

A driven professional with strong marketing and communications experience developed within a fast-paced B2B environment; currently responsible for the development of marketing strategies and delivering of all output for a leading communications agency group.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Theatre
  • TV
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Marketing Manager

Markettiers4dc Group

Jan 2013
  • Reporting directly to the MD and CEO, I am responsible for all marketing activity for a leading communications group specialising in broadcast and market research. This new role has seen me create and implement strategy in a company of 80 staff that had no previous marketing function. Key achievements within role: Creating the entire marketing infrastructure for the company, moving from an ad-hoc to a disciplined approach, including devising annual marketing plans, implementing new processes and harnessing budgets Management of industry awards calendar and entries resulting in a record 15 wins and 25 shortlists over a two year period (more than the business had ever won in the previous 18 years combined) Proactively secured contra-deal opportunity with a high profile trade event, negotiated a VIP sponsorship package in return for video production support – the monetary value of the sponsorship was £15,000 whilst spending only £2,000 in internal costs Raising brand awareness and the profile of C-level executives through achieving regular PR-driven coverage in target media; the most recent opinion piece secured on behalf of my CEO resulted in 10 direct enquires and 50% spike to company website visits Primary duties and responsibilities: Strategy and development: Working closely with the senior management teams to devise the marketing strategy and aligning it with the general business plan as well as evaluating the ROI from marketing output Developing the marketing tactics for three companies; each with their own markets, products, customer base and sales processes requiring its own plan and approach whilst maintaining the overarching group identity and cohesion Delivery of all marketing output: Sales collateral: industry reports, brochures, videos, presentations and proposal documents Digital marketing: monthly email shots, social media management, online content such as blogs and infographics, SEO and PPC management for three websites, CRM management Awards: management of awards calendar and entries from first drafts to ceremony Commercial opportunities: negotiation of sponsorships, contra-deals and advertising Communications: writing press releases, securing coverage in industry publications, direct mail Events: co-ordinating monthly client events and researching potential networking opportunities Internal communications: producing weekly industry and company news bulletins for all employees Effectively influencing internal stakeholders: Creating a change in work culture so that marketing is perceived as a valuable resource for sales teams as well as managing support staff so projects are completed efficiently and to a high standard Proactively requested attendance at board meetings to ensure that marketing is a point of focus, identify new opportunities at an early point and report on business impact

2013

Commercial Team Assistant

Ogilvy Public Relations

Sep 2012 - Jan 2013
  • Event coordination, marketing assistance and administration for a global PR firm. Marketing and website management: improving and maintaining the company’s website and social media channels. Liaising with digital agency, creating content calendar, SEO analysis and reporting Events co-ordination: worked as part of a small team to produce a range of events for clients including large scale parties (up to 1000 guests, budgets approx. £60,000), corporate conferences (approx. 300 guests) and promotional events. Experience in all stages of event management: creating concept, venue and supplier selection, planning, guest-list management, delivery

2012

Marketing Assistant

Richard Susskind CO

Mar 2012 - Sep 2012
  • Autonomously delivered all PR, marketing and administration for a commercial property agency in central London. Marketing and PR: writing press releases for industry magazines, composing newsletters and email shots to clients, website management, social media and company blogs, monitoring SEO and Google analytics. Creating brochures and presentations for awards programmes and client pitches

Education

2010

BA Drama

University of London

Aug 2007 - Jun 2010
  • Firs Class Hons