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Alice Westoby

Online Content Editor

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Editor - Feature Writer - Journalist


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About me

I'm a confident and enthusiastic self-starter who has taken a Dance degree and a passion for writing and turned it into a career. I have experience writing across lifestyle, showbiz, news, theatre, fashion, beauty and entertainment and constantly have my finger on the pop culture pulse. In my spare hours I enjoy blogging about lovely London and the wonderful hidden corners it has.

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  • Marketing PR
  • Blogging
  • Excel
  • Final Cut Pro
  • Photoshop
  • Sales Analysis
  • Facebook Marketing
  • Social Meda Strategy
  • CMS Experience
  • Indesgin
  • Abode Premiere
  • KPI Management
  • Microsoft Office
  • CRM Campaigns
  • CRM Copy
  • Social Content Strategy
  • Paid Social
  • Content SEO
  • Copy Seo
  • Content Features
  • Feature Articles
  • Review Writing
  • Digital Newsletters
  • Breaking News

Work history


Online Content Editor

Global Radio Services

Aug 2016
  • London, United Kingdom
  • Full Time
  • I am part of the online team at Heart ( I pitch stories to my editor each day - a range of features and breaking news - which I believe would make great content for the Heart website and in keeping with the brand on air. I also pitch and create video content that would make great shareable material for social media and generate a new audience for the site and social platforms. Keeping tabs on KPI's and targets is integral to the role but also general site maintenance such as SEO and regularly updating sections and the homepage of the website. I use Adobe Photoshop and Premier Pro each day to help create shareable and relatable content for the Heart audience.


Freelance Writer

Various Websites

Nov 2015
  • Freelance
  • I write about the arts and dance for various websites by providing features about current topics or critical reviews of the latest openings. My work has been published on A Younger Theatre, London Dance, Mode & Motion, London Calling and Dance Umbrella to name a few. For a full list of my published work in 2015 and 2016 please visit my blog


Communications Assistant

The Culture Capital Exchange

Jul 2015 - Dec 2014
  • Freelance
  • TCCE is a membership organisation for arts, culture and higher education institutions promoting the collaboration between members for mutual benefit. Here I was responsible for general administrative office tasks such as invoices and being the main point of contact via telephone in the office. I helped the smooth running of the office by greeting people for meetings and answering the phone as well as being in charge of the general 'info' email account. I also collated information about events and news from the many member organisations for a monthly newsletter as well as continuously uploading and updating content onto the website using a wordpress based CMS.


Account Manager and Writer

London Calling Arts

Jan 2015 - Apr 2016
  • Full Time
  • I was an Account Manager of over 200 clients within the arts and culture sector in London working with them on the planning and implementation of both print, digital and social media marketing campaigns. I manage clients of all sizes and budgets and have a great working relationship with them, recommending the best ways for them to target the right audience for their event or organisation. I also write content for the London Calling website, which is a cultural edit recommending the best things to do on offer in London. I write features, interviews and Top 5’s and also blog posts for London Calling's B2B website about industry relevant topics.


Marketing, Communications and Development Work Placement

Dance Umbrella

Sep 2014 - Nov 2014
  • Internship
  • My role at Dance Umbrella gave me a 'thrown in the deep end' introduction to the world of arts marketing and I learn more in this 3 month period than I perhaps might have elsewhere for this period of time due to the fast moving, on site nature of a festival. I assisted on the promotion and branding of the festival as well as assisting with fundraising for its commission fund through just giving campaigns and assisting the organsisation of developmental events. During the festival my responsibilities were vast both within the office environment and across all 14 festival sites which ranged from Alexandra Palace to the Barbican Centre.I was responsible for maintaining a social media presence throughout the festival by scheduling tweets and planning a social media strategy for Twitter, Facebook and Instagram as well as writing the copy for weekly E-Newsletters updating subscribers on the festival.. I also assisted with front of house branding at the various venues we visited throughout the festival as well as many ticketing responsibilities. I monitored sales and ran the box office, allocating press seats and making sure the press desk ran smoothly on nights where the tickets were ran by the DU team. I was also responsible for monitoring press coverage of the festival for use in future marketing campaigns and for archival purposes.




University of Chichester

Sep 2011 - Jun 2014
  • BA Hons