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I am a Young Brave at this creative agency which means I work here by commission. For this project, three Young Braves (U25s) were given the opportunity to do attitude research and qualitative analysis for a large cereal company in an attempt to discover the food/health trends of 18-25 year olds - a demographic which the company has yet to target. Ultimately we created a presentation (I was responsible for the infographics) to show to the client.
- Assisted with the rebrand of Oppo which included producing digital prototypes of various -packaging designs and aiding with copywriting on the packaging. -When necessary, managed social media accounts (specifically Instagram) and produced relevant posts to fit in with the brand image. - Designed and edited POS and other promotional matierals. - Designed digital advert to be used on 220 black cabs for two weeks. - Worked on sales in Supermarkets, doing sampling and pushing the sales of specific flavours. - Market research to look at brand opportunities and current food/health trends.
I was layout and design editor for tn2 magazine. I was also given the freedom to be art director on some photoshoots.
I was responsible for creating posters/flyers/programmes throughout the year for fundraising events. I designed the annual edition of the Academic journal and was part responsible for the addition of the creative writing supplement. The journal was distributed globally this year for the first time.