Alicia Farley

Alicia Farley

Junior Graphic Designer @ VARSITY NINESutton, United Kingdom
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Paula Martinez de Anguita
Isabella Giddins
Amber Flockhart
Alicia Farley

Alicia Farley

Junior Graphic Designer @ VARSITY NINESutton, United Kingdom
About me
As a design graduate, I possess a substantial understanding of both game design and graphic design. Throughout my academic journey, I've honed my skills in these areas and now I'm eager to apply my knowledge and creativity in a professional setting. With a strong foundation in design principles, I can conceptualize and create visually appealing graphics that effectively communicate messages. I am proficient in various design software and have experience creating engaging user interfaces, illustrations, and branding materials. In addition to my technical skills, I have a keen eye for detail and a passion for staying up-to-date with the latest design trends. I believe staying current in the industry is crucial to producing innovative and impactful designs. I am excited about the prospect of joining a dynamic team where I can contribute my skills and continue to grow as a graphic designer. I am confident that my combination of technical expertise, creativity, and dedication would make me a valuable asset to any design-focused organization.
Projects
  • SEEN
    SEENSEEN serves as a forum for the innovative, independent, and pioneering arts in the South West. The customer first noticed that there was a need in the industry for local artist promotion. They are mostly focused on music, but they also have fashion, exhibitions, and other cultural events. In 2015, the platform began as an initial blog. The blog quickly developed into a comprehensive website with creative listings, and in 2018 the print quarterly magazine was added. The platform is currently in
  • Paws
    PawsPaws has been active for more than a decade. They have established a solid reputation for offering the best dog grooming and animal care services available. To grow their business, they need new packaging for their dog grooming products and a new logo.
  • Glossy
    GlossyGlossy is a lip gloss brand that uses high-quality formulas and high shine. The lip glosses use high-quality products that are long-lasting and have vibrant colours. To get inspired before beginning the first designs for the brand, I usually search for product mockups. However, none of the styles fit my preferences. I made the required lip gloss bottle in Blender, designing the form and style I wanted. To keep the product from rolling away—which is one of the reasons I misplace my lip glosses—on
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Work history
    F
    F
    Graphic DesignerFreelance
    Sutton, United KingdomPart Time
Skills
  • Branding
  • Illustration
  • Photo Editing
  • Video Editing
  • Typography
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    Masters of Arts (MA), Game Art & DesignUniversity for the Creative Arts
     - Farnham, United Kingdom
    Using Unity, I developed playable prototypes of 2D and 3D games by putting basic Unity development principles and prototyping techniques into practice. During the course, I discovered the large area of interactive narrative and transmedia storytelling while thoroughly understanding the resources already available from the arts of theatre, literature, and film. I examined and researched important concepts, relevant historical background, and current designers and artists operating in the industry that influence the development and creation of virtual, augmented, and mixed reality experiences. Towards the end of my course, I produced a body of work for my portfolio that comprises research and development for a game for a specific target market.
    University for the Creative Arts logo
    University for the Creative Arts logo
    BA Graphic DesignUniversity for the Creative Arts
     - Epsom, United Kingdom
    Throughout my BA I examined fundamental visualisation abilities through in-progress design results. Reportage included applied drawing, meaningful messages, traditional and digital tools, idea creation, fieldwork, narrative and sequence, moving graphics, and 3D and spatial settings. While studying infographics we recognised that Information must be accessible, easy to use, immediately intelligible, and well-designed to be effective. Infographics must be easily recognized. Throughout the course, print media was used for various projects such as leaflets, zines, booklets, posters, and packaging. From sketches to the final outcome, while each step was explored.