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•Directing all branding & marketing, bringing a fresh, fashion-forward and luxury service to the bridal & bespoke industry. This has led to an increase in sales and a significant rise in the business’s public profile within a 12 month period •Forecasting for the press year, creating press and marketing calendars for the company which enable the flexibility for creative, trend and event response •Oversee seasonal and ad hoc press releases and generate ideas for creative press content •Examples of press achieved: Stylist, ELLE Wedding, Brides, Perfect Wedding, WEDDING, Metro, BBC Radio London, Time Out. Awarded Best Wedding Newcomer in the Perfect Wedding Magazine awards 2014 •Monitoring KPI’s and directing strategies to deliver positive, visible results of the business’s development. Providing on-going analysis, critical path & ROI on campaigns and press coverage •Oversee website development to cater for the unique bespoke services the atelier offers, reflecting brand and ethos throughout •Creative direction, coordination and production of photoshoots for seasonal couture collections, reflecting a consistent understanding of the brand’s collections and products •Working to and delivering excellent results within specific budgets and timelines •Increased use of video promotion, (including filming & editing) collaborating with photographic and film professionals. Please visit: https://vimeo.com/user25615817 •Development of social networking strategies and overall online presence, e.g. Twitter, Instagram, Facebook, Pinterest, Google Ads, Google Analytics •Project managed company’s participation at various events, including Conde Nast’s BRIDES the Show •Redesigned atelier layout, ensuring the interior aesthetics reflect the brand ethos & approach, enhancing visual merchandising •Brand ambassador, regularly attending/organising networking events, building press, client and business relations •Establishing strong referral relationships, creating mutually beneficial collaborations that are relevant to the business and client demographic
•Through re-branding, PR and marketing increase of company profile and doubling of turnover achieved •Re-designed and coordinated the creation of a new gallery/sales space, enhancing visitor experience and increasing sales and client base. •Oversaw rebranding and new website, including the introduction of e-commerce •Project managed and curated the galleries debut participation at Collect 2013 at The Saatchi Gallery. •Overseeing and signing off PR campaigns and press releases •Media exposure achieved: FT: How To Spend It, The Sunday Times, Evening Standard, Craft & Design, Crafts International, NADFAS, Frieze, Tate Magazine, ITV News, Channel 4 •Managing both administrative and creative teams on a daily basis, overseeing recruitment and scheduling necessary staffing for smooth & efficient running of gallery & studio