Alicja McCarthy

Writer & Marketer

Level
Mid Level
Location
London, United Kingdom
Availability
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Professions
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About me

I’m a self-motivated and dynamic writer, marketer and media consultant with a lean towards creative storytelling. I'm a genuinely passionate individual that and can easily identify the unique needs of each client. I have over thirteen years experience in digital marketing in arts management and hospitality as well as seven in editorial, writing for printed magazines and digital media within the arts, travel, hospitality and culture sectors. I take time to get to know my clients even when I work remotely and target my approach to match. I pride myself on my interpersonal skills and work hard on developing lasting positive relationships with key individuals on the ground to generate content that is on message and tells the right story. I have worked with startups, communities, charities and big brands to help launch, develop and grow digital online presence, brand awareness and reputation. I believe that original and genuine stories are the key to growing brand awareness, exposure and audience loyalty.

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Skills

  • Brand Storytelling
  • Social Media Marketing
  • Marketing
  • Arts Journalism
  • Travel Journalism
  • Blog Content
  • Editorial Content
  • Web Content
  • Digital Marketing
  • Artist Liaison

Companies I’ve worked with

  • Let it Grow

    Let it Grow

    • Publishing
  • T

    The Central Illustration Agency

    • 1

      12Foot6

      • A

        A Hotel Life

        Work history

        Currently

        Marketing Consultant

        Camphill MK Communities

        Oct 2016
        • United Kingdom
        • Freelance
        • I develop positive relationships with key individuals & work alongside social care providers on the ground to generate content that is on message & tells the right story. I have specialist experience working in a social care setting promoting services & developing a social media presence relevant to the organisation’s values. From writing website copy to blog & social media posts, I am the first point of call for their audience. I aim to raise awareness, help to secure funding & create partnerships for CMKC by championing the fantastic achievement of the charity. I celebrate the abilities of adults with disabilities, taking care not to reveal sensitive information & maintain a secure online reputation. I’m in touch with the media and PR - BBC Three Counties, Netmums and local magazines, blogs and social networks to gain a wider reach. I also help to coordinate craft fairs in their in-house theatre, which includes local craftspeople, their workshops & public.

        Currently

        Co-founder

        Create-Zine

        Jan 2015
        • United Kingdom
        • Freelance
        • I’m the co-founder and editor of Create-Zine, an independent self-promotional publication that showcases the best in global illustration, art, craft, design, art direction & printmaking. Uniquely, it is aimed at the creative commissioning industry by targeting time-starved art buyers, creative directors, designers and publishers. We sift through hundreds of portfolios from across the globe to handpick the most innovative and talented work. I curate, edit, develop, distribute, market and promote this little side project. I write all web, newsletter, social media & printed copy, interview artists, write features and introductions. I liaise with the creative community and present only those who are ready for commercial commissions. Create Zine is also a carefully curated source of inspiration founded purely to help image-makers raise their profiles from an already noisy online space by directly placing their work in front of those who have the power to commission.

        Currently

        Editor-at-large

        We-Heart

        May 2011
        • United Kingdom
        • Freelance
        • As editor-at-large of the global online magazine, I am dedicated to delivering the most insightful original stories relating to design, culture, craft, food and the arts. We offer ‘another view’, and our articles include interviews with owners, makers, curators and designers as well as unique features, honest opinion and visual content. Part of my role involves travel & representing the magazine locally & internationally, attend events and briefings and developing lasting relationships with subjects, PR's and clients. Factual information and SEO is key, so my research skills and my attention to detail has developed as a result. I also contribute to posting Instagram Stories while on commission.

        2016

        Copy Editor

        PEZO

        Jul 2016 - Aug 2016
        • United Kingdom
        • Freelance
        • PEZO reinvents kids mobile screen time by seamlessly integrating educational challenges with online playtime, giving parents the ability to block any of their children's apps and games until they complete each challenge. My role within one month was to quickly and accurately edit the copy of Phase One App assets including mobile, dashboard, UX, web and installation flow.

        2017

        May 2016 - Dec 2017
        • United Kingdom
        • Freelance
        • For the Let It Grow platform, which accelerates the movement of urban green living, I contribute to writing features and interviews about dwellers, start-ups, plant and flower enthusiasts, industry leaders, innovators and artists that promote greener cities. Writing regular stories about green urban movements and green living pioneers, I have interviewed and investigated subjects such as biophilic gymnasiums, seed saving revolutions and city foragers.

        2016

        Marketing Consultant

        Le Bab

        May 2016 - Jan 2016
        • London, United Kingdom
        • Freelance
        • Le Bab is a young & modern gourmet kebab house based in Soho, London. Their ex La Gavroche chefs design seasonal menus using organic & free range British produce. As their ex-marketing and social media consultant, I contributed & advised on ideas, initiatives and partnerships. I managed their online reputation by maintaining brand tone ensuring consistency and house style. I oversaw the creation of content including recipes, promotions & interviews on Twitter, Facebook & Instagram, but also analysed digital footfall using Google Analytics & Facebook Insights. I promoted the restaurant, it’s chefs, ever-changing menus and offers on social media and website.

        2017

        Jan 2016 - Feb 2017
        • United Kingdom
        • Freelance
        • I contributed a chapter (No. 20) to the brilliant 'A Veganuary Conversation' book, which is a conversation about veganism; told, cooked, photographed, improvised, drawn and mused over 31 days, with 31 hosts, at 31 dinners, documented by 31 photographers and 31 writers over 31 chapters. "15 cities, 8 countries, 11 chefs, 7 instances of sweet potatoes, 8 instances of chocolate, plenty of culinary ambition, impressive impro skills, an admirable amount of honesty, the expected dash of scepticism, a few doors ajar, just one - maybe two - firmly shut. And as such, perhaps an apt representation of the status quo of veganism in a much, much bigger picture than allowed on these few pages. The book features everyday dinners as well as several six-course culinary adventures.

        2015

        Digital Marketing Manager

        The Shard

        Aug 2015 - Nov 2015
        • London, United Kingdom
        • Freelance
        • As one of London's most recognised architectural structures, The Shard is home to some of the best offices, restaurants and hotel rooms in London - along with breathtaking views. As interim digital marketing manager, my role involved generating ideas and partnerships, writing and uploading content across all digital channels, including bespoke CMS platform. I oversaw social media campaigns and worked closely with the PR to increase online engagement and site visits. I liaised with high profile occupiers, from the restaurants to hotel and corporate to ascertain best cross-communications. I also wrote creative briefs for photographers, production companies, event organisers and caterers for special campaigns and projects. As well as writing e-newsletters, I assisted in regular off-line events.

        2016

        Feb 2015 - Dec 2016
        • United Kingdom
        • Freelance
        • Contributing stories to London’s free food, drink and art printed magazine.

        2015

        Feb 2013 - Nov 2015
        • United Kingdom
        • Freelance
        • A Hotel Life offers reviews of some of the worlds coolest hotels and insight into the people behind them. As a reviewer, I contributed honest reviews of the hotel's facilities and surroundings to the global travel network

        2016

        Sep 2012 - Mar 2016
        • China
        • Freelance
        • Contributor to the Chinese print magazine Travel+ which circulated across thirty cities in China. Writing off the beaten track stories, including various alternative European city, culture and foodie guides from Italy to Finland and beyond.

        2018

        Curator

        Bar Shorts

        Sep 2012 - Jan 2018
        • United Kingdom
        • Freelance
        • As co-curator and programmer of Bar Shorts, we brought some of the best in pioneering short film and animation to a new live audience. We hosted the events in London, Brighton, Liverpool and NYC with the aim to give new and undiscovered directors a platform to show their work outside of the festival circuit.

        2013

        Digital Marketing Manager

        12Foot6

        Jul 2012 - Jul 2013
        • London, United Kingdom
        • Freelance
        • My role was to promote 12Foot6 film and animation studio across all platforms on and off-line. A substantial part of the role included building a community that included fellow filmmakers, writers, fans and studios across the globe. I co-hosted events, parties and screenings with the idea to engage and communicate both on and offline. The role included PR and marketing liaising with the national and online press. I also entered their work into competitions and awards on a monthly basis, write their newsletter and all web copy.

        2012

        Apr 2005 - Apr 2012
        • London, United Kingdom
        • Full Time
        • The Central Illustration Agency is one of the world's leading resources for the very best in illustration, contemporary commercial art and interactive motion graphics. Over seven years my role evolved tremendously within the boutique agency. From managing the day-to-day running of the agency, supporting agents and over 100 artists in managing both online marketing strategies and online print shop, my role was varied and often creative in nature. With the birth of social media and online self-promotion, I singlehandedly launched their online presence and wrote copy & stories across all digital platforms including website, blog, and all social channels. I developing strong relationships with artists, art buyers, creative directors and learned the importance of digital marketing.

        Education

        2017

        BA (Hons) Graphic Design & Advertising

        Buckinghamshire new university

        Nov 2017 - Nov 2017
        • High Wycombe, United Kingdom

        2017

        Diploma Digital Marketing

        Shaw Academy

        Nov 2017 - Nov 2017
        • London, United Kingdom

        2016

        Diploma in Social Media and Online Reputation Management

        Shaw Academy

        Jan 2016 - Jan 2016
        • London, United Kingdom

        2002

        BTEC National Diploma - Art & Design Foundation

        Bedford College

        Sep 2001 - Jun 2002
        • Bedford, United Kingdom

        2001

        Sep 1994 - Jun 2001
        • Milton Keynes, United Kingdom
        • Art – A History - C French - C

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