Alicja McCarthy
Available

Alicja McCarthy

Writer & MarketerLondon, United Kingdom
+ Info

8

Connections
Pip Jamieson
Tom Jennings
Lisa Hassell
Alicja McCarthy
Available

Alicja McCarthy

Writer & MarketerLondon, United Kingdom
About me
I’m a self-motivated and dynamic writer, marketer and media consultant with a lean towards creative storytelling. I'm a genuinely passionate individual that and can easily identify the unique needs of each client. I have over thirteen years experience in digital marketing in arts management and hospitality as well as seven in editorial, writing for printed magazines and digital media within the arts, travel, hospitality and culture sectors. I take time to get to know my clients even when I work remotely and target my approach to match. I pride myself on my interpersonal skills and work hard on developing lasting positive relationships with key individuals on the ground to generate content that is on message and tells the right story. I have worked with startups, communities, charities and big brands to help launch, develop and grow digital online presence, brand awareness and reputation. I believe that original and genuine stories are the key to growing brand awareness, exposure and audience loyalty.
Work history
    C
    C
    Marketing ConsultantCamphill MK Communities
    United KingdomFreelance
    I develop positive relationships with key individuals & work alongside social care providers on the ground to generate content that is on message & tells the right story. I have specialist experience working in a social care setting promoting services & developing a social media presence relevant to the organisation’s values. From writing website copy to blog & social media posts, I am the first point of call for their audience. I aim to raise awareness, help to secure funding & create partnerships for CMKC by championing the fantastic achievement of the charity. I celebrate the abilities of adults with disabilities, taking care not to reveal sensitive information & maintain a secure online reputation. I’m in touch with the media and PR - BBC Three Counties, Netmums and local magazines, blogs and social networks to gain a wider reach. I also help to coordinate craft fairs in their in-house theatre, which includes local craftspeople, their workshops & public.
    C
    C
    Co-founderCreate-Zine
    United KingdomFreelance
    I’m the co-founder and editor of Create-Zine, an independent self-promotional publication that showcases the best in global illustration, art, craft, design, art direction & printmaking. Uniquely, it is aimed at the creative commissioning industry by targeting time-starved art buyers, creative directors, designers and publishers. We sift through hundreds of portfolios from across the globe to handpick the most innovative and talented work. I curate, edit, develop, distribute, market and promote this little side project. I write all web, newsletter, social media & printed copy, interview artists, write features and introductions. I liaise with the creative community and present only those who are ready for commercial commissions. Create Zine is also a carefully curated source of inspiration founded purely to help image-makers raise their profiles from an already noisy online space by directly placing their work in front of those who have the power to commission.
+ Show more
Skills
  • Brand Storytelling
  • Social Media Marketing
  • Marketing
  • Arts Journalism
  • Travel Journalism
  • Blog Content
  • Editorial Content
  • Web Content
  • Digital Marketing
  • Artist Liaison
Education
    B
    B
    BA (Hons) Graphic Design & AdvertisingBuckinghamshire new university
     - High Wycombe, United Kingdom
    S
    S
    Diploma Digital MarketingShaw Academy
     - London, United Kingdom
+ Show more