Alifa Putrinda


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  • LocationManchester, United Kingdom



  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Presenting
  • Account Management
  • Brand Management
  • Management
  • Market Research
  • Problem Solving
  • Social Media Marketing
  • Excel
  • Photoshop
  • Keynote Powerpoint

Work history


Marketing Manager

Tunas Baskara

Apr 2015 - Aug 2015
  • • Designed a marketing plan, executed school promotion through print advertisement and digital media. • Managed Facebook advertisements and increased the engagement over 129%. • Conducted online survey and interviews to 154 respondents. • Organised the company’s first employee recruitment selection process. Screened CVs, interviewed, and shortlisted final candidates. Developed, trained, and motivated new employees to perform according to company culture and policies.


Marketing Consultant Intern

Mediatrac Sistem Komunikasi

Nov 2014 - Apr 2015
  • • Managed a team of four people to conduct in-depth phone interviews with 190 people and completed a profiling report. • Prepared monthly and year-end reports along with consultant. Interpreted and analysed social media data into the reports. Produced a 56-page monthly report and delivered weekly updates to client. • Established a Customer Relationship Management (CRM) plan along with consultant colleague. Designed consumer journeys for each CRM activity according to client needs. • Built strong relationship with client by meeting top management in various contexts, delivering on-time reports and effective solutions.



Integrated Marketing Communication and Advertising, Business-to-business, Consumer Behaviour, Market

The University of Manchester

Aug 2015 - Jul 2016
  • Marketing


Brand Management, Shopper Behaviour, Cross Culture and Conflict Management, and Business Communicati

Bandung Institute of Technology

Jul 2011 - Sep 2014
  • Management



National runner-up L'Oreal Brandstorm

  • A marketing competition held by L'Oreal..