About me

A hardworking Marketing graduate, who has adapted to working in challenging environments both individually and within the team, she has consistently achieved and attained all set targets. Alisha is not only highly personable but also equally driven to succeed. With a passion for E-commerce and fashion. She has excelled at promoting the integrity, honesty, culture and values of her workplace; these match her own values and ethics. Has been tasked to mentor and lead others and is always proactive in anticipation of customer-centric needs. Her love for travel and having lived abroad gives Alisha that competitive and cultural edge.

QuestionsProjectsExperienceTeam

Work history

CRM AssistantHarvey Nichols
Apr 2019London, United KingdomFull Time
• Managing the creating, setup and scheduling of the push notifications for the HN rewards app. • Creating briefs for the copywriters, sub editors & design teams – to create copy and assets for the app. • Liaise with department buyers to make sure that quarterly rewards and special benefits are up to date, making sure we are sticking to the correct deadlines so that the app is correctly updated during each reward redemption period. • Creating weekly reports highlighting trends, users, revenue & active sessions. • Working closely with the CRM comms team to make sure reward member emails are in line with all communications & design • Keeping the weekly tracking document up to date with weekly figures from the app.
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CRM SpecialistFabletics
Jul 2018 - Apr 2019London, United KingdomFull Time
• Managing the setup, testing, scheduling and deployment of customer emails using the email-marketing platform Sailthru – across seven counties across Europe. • Liaise with internal contributors such as designers, copywriters, translation and localization teams, developing briefs as required. • Work closely with relevant internal stakeholders to manage the monthly communications, ensuring the timely deployment of campaigns to maximise goals and objectives. • Tracking the monthly performance of emails KPI’s and communicating the performance of emails to internal stakeholders – using Google Analytics as well as Sailthru. • Making sure that all Monthly triggered emails updated with copy & design.

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Skills

• CRM Experience
• Organisation
• Social Media
• Google Analytics
• Email Marketing

Education

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BA (Hons) MarketingUniversity of Bedfordshire
Sep 2012 - Jul 2015United Kingdom