Alison Feldmann

Alison Feldmann

Director of Content and BrandLondon, United Kingdom
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Alison Feldmann

Alison Feldmann

Director of Content and BrandLondon, United Kingdom
About me
Everyone has a story. I help brands tell theirs. With 10+ years of pioneering work at consumer brands and technology companies like Etsy and Eventbrite, championing ideas, culture and community is my passion. I specialize in marketing and communications, editorial and social, content strategy, creative, brand voice and positioning, helping organizations confidently articulate their point of view. As a leader of high-performing teams for 7+ years, I'm a coach, creative vision enabler, and most importantly, teammate.
Work history
    Eventbrite logo
    Eventbrite logo
    Director of Consumer Content and BrandEventbrite
    New York, United StatesFull Time
    Leading the brand transformation for Eventbrite's consumer incubator. Sitting at the intersection of marketing, content, brand and product, I lead creative strategies communicating Eventbrite as the platform to discover events and things to do across art, culture, music, food, travel and lifestyle. My talented team includes content and copy, social, email, sponsored content and curation.
    Etsy logo
    Etsy logo
    Director of Content and BrandEtsy
     - New York, United StatesFull Time
    Operating at the intersection of creative and content, I led talented teams creating brand-elevating content and copy, led the strategy and execution of cross-channel marketing and communication strategies, and told a lot of great stories. • Developed and launched Etsy Journal, a digital and print magazine positioning Etsy as a creative destination. • Led the vision, voice and execution of content and campaigns across editorial, social, email, product, paid, influencer, earned, video and print. • Collaborated with Leadership, Creative, Marketing, Partnerships, Product, PR, Merchandising, International and Insights on brand positioning and campaigns. • Led and launched global brand voice guidelines, ensuring all content and communications were true to Etsy's voice, consistent in terms of style and optimized for relevant channels and mediums—resulting in a consistent, recognizable brand. • Develop new data-driven content strategy, lifting key metrics 200%.
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Skills
  • Content Strategy
  • Brand Marketing
  • Content Marketing
  • Creative Direction
  • Editiorial
  • Ecommerce
  • Consumer Marketing
  • Communications
  • Marketing Strategy
  • Social Media Marketing
Education
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    Bachelor of Arts English Literature The University of Iowa
     - Iowa City, United States