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Provide consultancy on event PR and communication strategies. On-going and recent clients include Leo Burnett, Karmarama, Somethin’ Else, The Jamie Oliver Group and The Guardian. • Generate content ideas and secure speaking opportunities at industry events • Work with the event organisers to maximise marketing opportunities for clients • Identify and manage press opportunities pre and during events, including interviews and opinion pieces • This year have secured talks for a number of clients at Cannes Lions, Eurobest, Advertising Week Europe, Advertising Week New York and the Festival of Marketing • Provide strategic advise on other event-based activities including sponsorship and networking opportunities • Create stand-alone, bespoke thought-leadership events as a business development tool for my clients
• Reported to Global Chief Communications Officer • Planned, executed, evaluated and refined the global event marketing strategy in collaboration with the business and marketing leadership team, ensuring consistency with the global marketing plan and business strategy of the company • Managed and enhanced SapientNitro’s participation in key events including Cannes Lions, SxSW, Advertising Week, and the company’s own series of events - Idea Exchange • Worked in conjunction with regional PR leads to identify, assess and assist with the planning and execution of speaking opportunities for our thought-leaders • Oversaw annual global event budget, including measurement and reporting • Built and maintained relationships with key industry associations, influencers and media • Evaluated and reported effectiveness of event participation • Managed and developed marketing team to drive performance
Director of Content (August 2011 to December 2013) • Reported to CEO • Delivered all content across the Lions Festivals portfolio of annual events (Cannes Lions, Spikes Asia, Eurobest, Dubai Lynx) • Implemented over 100 hours of content with over 300 speakers on Cannes Lions alone (e.g. Mark Zuckerberg, Eric Schmidt, Malcolm Gladwell, Pharrell Williams, President Clinton) • Recruited all speakers with no direct cost to the business • Created new streams of content (forums/workshops) • Increased the overall content attendance from 36,500 to nearly 50,000 visitors (38% increase compared to general attendance increase of 19%) • Developed close working relationships with all major advertising and communication agencies globally, as well as new media, film and music (e.g. Tumblr, Dreamworks, Spotify) • Worked in conjunction with the PR and marketing departments to promote the content • Worked with the sponsorship team to identify opportunities - led to the launch of ‘Lions Live’ (content streamed on YouTube) and the ‘Speaker Lounge’ • Executed all programmes onsite, including chairing duties at the regional Festivals • Managed event feedback, including surveys, results analysis and monitoring of NPS • Recruited, hired and manage two new team members to increase performance and scale • Received ‘employee of the month’ awards after every major event Content Manager – July 2008 to August 2011 • Worked alongside Director of Content to deliver content programmes across all Festivals • Managed the Festival’s initiatives for our young delegates, including the Young Lions Competitions and Young Creative Academy • Developed other training initiatives, such as The Berlin School of Creative Leadership Cannes Lions Programme and the master class programme