Alison Fulker

Freelance Event PR Consultant

FollowUnfollow

Join our Pro Plan to message Alison

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationUnited Kingdom

Skills

 

  • Events
  • Marketing PR

Work history

Currently

Freelance Event PR Consultant

Freelance

Jan 2015
  • Provide consultancy on event PR and communication strategies. On-going and recent clients include Leo Burnett, Karmarama, Somethin’ Else, The Jamie Oliver Group and The Guardian. • Generate content ideas and secure speaking opportunities at industry events • Work with the event organisers to maximise marketing opportunities for clients • Identify and manage press opportunities pre and during events, including interviews and opinion pieces • This year have secured talks for a number of clients at Cannes Lions, Eurobest, Advertising Week Europe, Advertising Week New York and the Festival of Marketing • Provide strategic advise on other event-based activities including sponsorship and networking opportunities • Create stand-alone, bespoke thought-leadership events as a business development tool for my clients

2014

Global Head of Events

SapientNitro

Dec 2013 - Dec 2014
  • • Reported to Global Chief Communications Officer • Planned, executed, evaluated and refined the global event marketing strategy in collaboration with the business and marketing leadership team, ensuring consistency with the global marketing plan and business strategy of the company • Managed and enhanced SapientNitro’s participation in key events including Cannes Lions, SxSW, Advertising Week, and the company’s own series of events - Idea Exchange • Worked in conjunction with regional PR leads to identify, assess and assist with the planning and execution of speaking opportunities for our thought-leaders • Oversaw annual global event budget, including measurement and reporting • Built and maintained relationships with key industry associations, influencers and media • Evaluated and reported effectiveness of event participation • Managed and developed marketing team to drive performance

2013

Director of Content

Cannes Lions Festival of Creativity

Jun 2008 - Dec 2013
  • Director of Content (August 2011 to December 2013) • Reported to CEO • Delivered all content across the Lions Festivals portfolio of annual events (Cannes Lions, Spikes Asia, Eurobest, Dubai Lynx) • Implemented over 100 hours of content with over 300 speakers on Cannes Lions alone (e.g. Mark Zuckerberg, Eric Schmidt, Malcolm Gladwell, Pharrell Williams, President Clinton) • Recruited all speakers with no direct cost to the business • Created new streams of content (forums/workshops) • Increased the overall content attendance from 36,500 to nearly 50,000 visitors (38% increase compared to general attendance increase of 19%) • Developed close working relationships with all major advertising and communication agencies globally, as well as new media, film and music (e.g. Tumblr, Dreamworks, Spotify) • Worked in conjunction with the PR and marketing departments to promote the content • Worked with the sponsorship team to identify opportunities - led to the launch of ‘Lions Live’ (content streamed on YouTube) and the ‘Speaker Lounge’ • Executed all programmes onsite, including chairing duties at the regional Festivals • Managed event feedback, including surveys, results analysis and monitoring of NPS • Recruited, hired and manage two new team members to increase performance and scale • Received ‘employee of the month’ awards after every major event Content Manager – July 2008 to August 2011 • Worked alongside Director of Content to deliver content programmes across all Festivals • Managed the Festival’s initiatives for our young delegates, including the Young Lions Competitions and Young Creative Academy • Developed other training initiatives, such as The Berlin School of Creative Leadership Cannes Lions Programme and the master class programme

Education

2002

Media, Culture and Society

University of Birmingham

Aug 1999 - May 2002