I’m a London-based graphic designer and illustrator who is passionate about creating eye-catching and commercial design. I previously worked as the lead designer for Australian Geographic Retail and Bobble Art, who own 58 retail stores across Australia, and have an online and wholesale presence. Prior to this, I worked for a boutique design agency in North Sydney. I thrive in challenging, exciting and creative environments that allow me to really show off my talents. My primary focus is to design appealing work that will have a positive impact on your business. I have worked with Australian Geographic for over 3 years and understand the importance of properly communicating with customers. I am looking for opportunities in the UK, where I hope to be able to share some of my learnings from working both client-side and agency-side. I have dual citizenship and think it's high time I made use of it!
I provide creative direction to and am the lead designer for all printed materials at Australian Geographic. I was recently awarded the responsibility for creating the visual identity and all design for a newly acquired business, Bobble Art. Achievements: Introduced fully in-house designed signage for all stores (AG and Bobble Art), which involves working closely with product buyers, the national operations manager and the VM team. By taking this away from the store staff, they have more time to serve customers and stores look consistent Brought approx 80% of the marketing collateral for AG and BA campaigns in-house, thereby reducing the cost per campaign significantly Developed a bright and adorable look and feel for the Bobble Art brand, which is consistent across retail and wholesale business.
Power Ink was a boutique agency based in St Leonards. In this role, I created artwork for print, web and signage for brands such as Lilydale, Mokador and Adore Coffee, Stockland, and others. I worked closely with clients to achieve their design goals, which were often under very strict time constraints.
Awarded first in my grade.
Graduated with Honours in Psychology. I find that the experience gained from my psychology degree helps me to understand consumers better. I also use my critical thinking skills daily to rationale my design choices to come to the best possible solution.
One day course where I learned to set wooden type and use a Vandercook printing press to print off a proof.
I took this two-day course with the NSW Guild of Craft Bookbinders where I learned how to create a simple accordian book, create a coptic bound book and sew properly bind a rounded casebound book, complete with headbands and a bookmark.
One day course where I learned to set metal type and use a Vandercook printing press to print a proof.