Responsibilities: • Management of all marketing and business development activities across two Midlands-based Arup offices. • Strategic marketing plan creation and implementation. • Copywriting for brochures, newsletters, website and social media. • Proposal management and preparation including management of sales pipeline. • Event coordination including sponsorship management. • Client relationship management. Achievements: • Strategic marketing plan creation and implementation, achieving both financial and marketing objectives ahead of schedule. • Coordination of a variety of events that successfully raised Arup’s profile and directly led to increased sales. • Prepared high value proposals that successfully secured multiple projects for clients including Jaguar Land Rover.
Responsible for leading teams in the preparation and production of high value proposals including writing, editing and graphical content. Produced marketing collateral within tight time-frames including brochures, case studies and award entries. Achievements: • Led proposal project teams from inception through to completion which resulted in Kier being shortlisted for multiple high value contracts. • Created and implemented new processes that improved quality of proposals.
Managed multiple initiatives simultaneously including producing marketing collateral such as brochures and presentations. Coordinated preparation of proposals and coached internal specialists prior to project interview. Planned and coordinated events, tradeshows and conferences. Collaborated with staff in offices worldwide to source key information for integration into proposals. Achievements: • Produced proposals that won AECOM several multi-million dollar contracts. • Assisted in implementing long-term marketing plan that was integral to achieving company objectives. • Pivotal in facilitating company-wide roll-out of new branding guidelines.
Coordinated development of proposals and assisted with online and offline marketing activities. Designed bespoke proposal templates using InDesign. Worked closely with internal departments to develop an efficient CRM system for office-wide use. Achievement: • Successfully raised company profile through assisting with marketing initiatives.
Journalism & Media Studies