Work history
Email Designer
Full Time
*Note: I am the Email Developer - but this was not an option in the Job Role field, so I put Email Designer.
CRM Executive
- Full Time
I worked as the CRM Executive for the following retail brands, Snow+Rock, CycleSurgery, and Runners Need brands held under Outdoor & Cycle Concepts Ltd. My primary responsibility was to own all email development, delivery, and reporting across the three brands, in addition to maintaining each of the individual CRM programmes. I also assisted in the migration of the prior email service provider to Adobe Campaign.
• Code HTML marketing campaign emails
• Liaise with brand managers, creative studio and content teams to brief, design, and approve email content
• Schedule emails and maintain customer segmentation in ESP platform - RedEye / Adobe Campaign
• Test and proof all emails for accuracy and browser/client compatibility
• Analyze campaign data specifically relating to email engagement
• Plan improvements to campaign emails and test for improved open/click through rates
• Responsible for weekly email tracking and business reporting via Google Analytics
• Create and manage life cycle emails to enhance the customer journey
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Skills
- Digital Media
- Marketing PR
- Digital Content
- Editing
- CRM
- Design
- Email Marketing
- Html
- Marketing
- Marketing Strategy
- Post Production
- Final Cut Pro
- Photoshop
- Customer Journey
- CRM Campaigns
- Coding Emails
- Coding
- Email Templates
Education
Media Production
-
Communications
Awards
Broadcast Education Association Honorable Mention
This award was presented to myself and 13 peers at Quinnipiac University after submitting our documentary Children of South Africa as part of our Media Production course that semester. During the winter holiday we travelled to South Africa to shoot the production. Upon return we wrote and edited the film together.
http://www.imdb.com/title/tt1424618/?ref_=fn_al_tt_1