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byAMT is an interdisciplinary New York-based creative agency helmed by Alissia Melka-Teichroew, a Dutch-French-American designer whose cultural background is as fluid and multifaceted as her practice. Its acclaimed jewelry, home goods, and furniture designs explore boundaries between craft, technology, aesthetics and functionality, often through a quirky and clever twist on an iconic form or surprising use of a material. Best known for creating innovative furniture, home products and jewelry with strong narratives, surprising twists and immediate appeal, Melka-Teichroew is also a sought after trend analyst, creative director, teacher and curator, and has taken byAMT to it's next phase as a creative agency in 2017. byAMT is a creative agency that draws upon Melka-Teichroew’s large industry network, deep knowledge of current design thinking and astute branding instincts for services like creative direction, visual trend research and color research, lecturing, and curation. Each of byAMT’s disciplines inform and complement the other, resulting in a 360° resource for visuals, design innovation and storytelling. Selected Clients: Nike, Rapt Studio, OTHR, Überliss, Kikkerland Design, AREAWARE, FormNation, Cooper Hewitt, , Museum of Modern Art (MoMA) Store, Royal Goedewaagen, Scandinavian Tobacco Group, Victoria & Albert Museum Store, Bed, Bath & Beyond, Van Esch, Blik. Wall Graphics, Kwantum, Target, Reed Exhibitions, KLM / Air France, ROLLOUT, Coolhunting, Google.Locked Pro Plan feature
New York-based creative agency byAMT Inc, led by Alissia Melka-Teichroew, creates objects & visuals that tweak expectations and invite delight.
Alissia Melka-Teichroew has been tasked with introducing eBay Collections to the public as a treasure trove of savvy, high-quality design. Cherry-picking items from the site's numberless nooks and crannies, she will clarify their presentation and inspire users while helping them to draw efficient but serendipitous routes through the site. In the process of creating her own robust collections, AMT will deepen the relevance of Collections content by tying it into important cultural trends while establishing Collections as an important gateway into sales elsewhere on the site.
Color and Materials Designer, and Stylist for Puma's Women's Footwear