Alistair McKechnie

Alistair McKechnie

Creative Director & CopywriterLondon, United Kingdom
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Salvador Cobrero Alarcón
Søren Hougesen
Robert Manzano
Alistair McKechnie

Alistair McKechnie

Creative Director & CopywriterLondon, United Kingdom
About me
I do work that makes a difference. I make complex stuff simple and emotionally relevant. I think strategically and conceptually and get my team members to do the best work of their careers. Agency experience includes OgilvyOne, TBWA, M&C, Meteorite and Fox Parrack Singapour. Recent business results: Cybersecurity campaign: Helped to double the company's value in 18 months, from $0.8bn to $1.6bn. IoT campaign: Within a week of the campaign's launch, the company was talking to five CEOs of its biggest potential customers. The campaign was subsequently awarded IT Campaign of the Year by Computing Magazine. Database software campaign: Currently helping revenues grow at an annualised rate of 30%. Insurance software rebrand: Two years later, the company sold for 4x its previous value.
  • Gigamon network security
    Gigamon network security
  • LexisNexis online legal resources
    LexisNexis online legal resources
  • Couchbase database software
    Couchbase database software
  • Petrotechnics oil rig management solution
    Petrotechnics oil rig management solution
  • Smirnoff Valentine's poster
    Smirnoff Valentine's poster
  • Sequel Insurance Solutions
    Sequel Insurance Solutions
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Work history
    Creative DirectorFox Parrack Singapour
    London, United KingdomFull Time
    Led a team of permanent and freelance staff producing global integrated campaigns for tech-sector clients, while creating thought leadership content for the agency. Won pitches for Gigamon, Orange Business Services, Seagate and TMF. Helped to lead the agency's transformation from being a minor roster agency for large enterprises to the "agency of record" for challenger brands.
    Head of CopyFox Parrack Singapour
     - London, United KingdomFull Time
    Added a B2C edge to this B2B agency's output. Won pitches for Cisco, Xerox, Star Cloud Services and LexisNexis.
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  • Creative Advertising
  • B2B Campaigns
  • Big Ideas
  • Brand Campaigns
  • Website Copywriting
  • Digital Advertising
  • Social Advertising
  • Brand Creation
  • Creative Strategy
  • Copywriting
    Bachelor of Arts (BA) University of Cape Town
     - Cape Town, South Africa
    Majored in Philosophy and Psychology
    Gold AwardThe One Club
    Integrated digital and print campaign for IBM's Wimbledon activities
    Bronze AwardCannes Lions Direct
    Amex mailpiece
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