Alistair McKechnie

Creative Director & Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
    Marketing Consultant
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
  • Creative Director & Copywriter
    Senior Creative
  • Creative Director & Copywriter
  • Creative Director & Copywriter

About me

I do work that makes a difference. I make complex stuff simple and emotionally relevant. I think strategically and conceptually and get my team members to do the best work of their careers. Agency experience includes OgilvyOne, TBWA, M&C, Meteorite and Fox Parrack Singapour. Recent business results: Cybersecurity campaign: Helped to double the company's value in 18 months, from $0.8bn to $1.6bn. IoT campaign: Within a week of the campaign's launch, the company was talking to five CEOs of its biggest potential customers. The campaign was subsequently awarded IT Campaign of the Year by Computing Magazine. Database software campaign: Currently helping revenues grow at an annualised rate of 30%. Insurance software rebrand: Two years later, the company sold for 4x its previous value.

Locked Pro Plan feature

Skills

  • Creative Advertising
  • B2B Campaigns
  • Big Ideas
  • Brand Campaigns
  • Website Copywriting
  • Digital Advertising
  • Social Advertising
  • Brand Creation
  • Creative Strategy
  • Copywriting

Companies I’ve worked with

  • OgilvyOne

    OgilvyOne

    • Advertising
  • MRM McCANN

    MRM McCANN

    • Marketing & PR
  • F

    Fox Parrack Singapour

    • W

      Weapon7 (part of Omnicom)

      Work history

      Currently

      Creative Director

      Fox Parrack Singapour

      Mar 2014
      • London, United Kingdom
      • Full Time
      • Led a team of permanent and freelance staff producing global integrated campaigns for tech-sector clients, while creating thought leadership content for the agency. Won pitches for Gigamon, Orange Business Services, Seagate and TMF. Helped to lead the agency's transformation from being a minor roster agency for large enterprises to the "agency of record" for challenger brands.

      2014

      Aug 2012 - Feb 2014
      • London, United Kingdom
      • Full Time
      • Added a B2C edge to this B2B agency's output. Won pitches for Cisco, Xerox, Star Cloud Services and LexisNexis.

      2012

      Senior Integrated Copywriter

      Weapon7 (part of Omnicom)

      Dec 2011 - Feb 2012
      • London, United Kingdom
      • Freelance
      • Big integrated ideas and digital

      2011

      Senior Integrated Copywriter

      MRM McCANN

      Jan 2011 - Oct 2011
      • London, United Kingdom
      • Freelance

      2009

      Senior Integrated Copywriter

      TBWA\Tequila

      Feb 2007 - Oct 2009
      • London, United Kingdom
      • Full Time

      2007

      Senior Integrated Copywriter

      OgilvyOne

      Feb 1999 - Feb 2007
      • London, United Kingdom
      • Full Time
      • DM, digital and TV. Amex, BT, Cisco, IBM, SAP.

      Education

      1983

      Bachelor of Arts (BA)

      University of Cape Town

      Jan 1981 - Nov 1983
      • Cape Town, South Africa
      • Majored in Philosophy and Psychology

      Awards

      2006

      Gold Award

      The One Club

      • Integrated digital and print campaign for IBM's Wimbledon activities

      2005

      • Amex mailpiece

      1993

      • Press and outdoor campaign for Karrimor rucksacks