Projects
- Market Study for an innovative French Food brandConduction of a market study for an innovative French food brand called Michel & Augustin. We (4 students) worked on the implementation of a new product: a chocolate mousse. We did primary research, organized 2 roundtables, did quantitative and qualitative analysis and made operational recommendations (development, marketing, packaging, princing, naming) Conclusions of study available on demand (in French)
Work history
Project Manager Assistant
> Operational support of projects (creative briefs, interface with production, client presentations), daily monitoring of client requests and associated competitive intelligence
> Coordinating the implementation of various communication tools and media plans (print and web) in interface with internal and external stakeholders (production, manufacturing and execution) etc.
> Contributing to strategic thinking: brainstorming, business intelligence, benchmarking, etc.
Skills
- Advertising
- Digital Media
- Writing
- Account Management
- Marketing
- Project Management
- SEO
- Wordpress
- Communications
- Media Relations
- Office
- Powerpoint
- Analytics
- Team Management
- Web Marketing
Education
Advertising, Global Communication, Internet Webmarketing, Media Writing, Graphic Design
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Exchange semester
Marketing, Communication, Management, Economy, Statistics, HR, Psychlogy, Accounting, Finance
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Master 2 - Communication Management