With a background in branding, innovation and research, I have developed strong skills in analysis, creative strategy and brand expertise. I worked for a wide panel of national and international brands including Mondelez, Unilever, Coca Cola, Perrier, Auchan, Ricard, The Peninsula, Clarins, Le Petit Marseillais... Over the past few years, I have been specializing in consumer behaviour by digging into people's culture through data, quantitative and quantitative researches, social media listening and trend analysis. I conducted realized research on The 'Millennial Paradox', The 'Sandwich Generation' or even The 'Power of Instagram' to help brands detecting strategic opportunities to connect with their audience. I am also highly skilled in creative strategy and innovation. I have developed strong and unique creative concepts for packaging design and digital activation. My forward-thinking is also well appreciated in creative workshops and brainstormings as I am constantly suggesting new ideas. Moreover, I have written lots of branding documents such as brand and product names, taglines, storytelling, newsletter and social media post. I have demonstrated great capacities in developing a personalized tone of voice for the brands I worked for. As a native French speaker and because I worked for 6 years in Paris, I have gained a strong knowledge of the French market. I can provide insightful and efficient learnings about the French culture, a specific audience, market, category or topic. Looking for new opportunities, I would be happy to use my different skills for your project or company :)
- Brand Concepts for a Cosmetic BrandMademoiselle Bio is a French organic cosmetic brand that wanted to create a new range of skin products. They wanted a packaging identity that would speak to their audience and reflect a new vision of what natural beauty means. After analysing the brand values and personality, I identified insights based on in-store interviews and detected the last trends in organic cosmetics. I came up with two different concepts that express two traits of personality of the brand and their audience. 'Ac
Insight & Innovation ConsultantC Space
London, United KingdomFull Time
- Designed multiple qualitative research and co-creation activities with an online community of 30 members. - Moderated the different activities online to guarantee the quality and relevance of insights regarding the client’s objective. - Successfully created a storyboard of the learnings that came out through the research. - Wrote different insight reports for the client, such as product tests and ‘exploratory projects’ and enriched them by data, social media listening and trend analysis. - Delivered a clear and consistent report with an impactful design to the client and made sure it covered the scope of research. - Presented the different reports directly to the client who was always pleased with the quality of work. The client was particularly positive about how I incorporated their feedback before the final presentation.
Brand StrategistDragon Rouge
- Paris, FranceFull Time
- Provided solid strategies for branding projects by identifying the brand challenges and detecting brand positioning opportunities. - Supported strategies both internally and to the clients with relevant insights from target portrait, interviews, social media listening and trend analysis. - Defining unique and effective brand positioning with a clear definition of the brand’s mission, values and personality through a specific framework and a mood board. - Briefed the creative team and worked closely with them to make sure the brand positioning was respected across the design proposals. - Teamed up with a designer to work on product relationship management (PRM) projects. By combining digital marketing and packaging, we delivered strong actionable packaging experiences opening new business opportunities. - Collaborated with the business development team on first strategic thoughts to approach potential clients - which, helped to win three new clients. - Guided the creative teams in their design packaging proposals by developing significant creative concepts for brands. - Wrote various branding documents including - multiple naming propositions for products and brands, of which several have been selected by clients to be tested in focus groups. Wrote a brand manifesto for a new startup that was fully accepted by the client and posted directly on their website. - Worked in the London office for two months to support the strategy team by informing them about the French market for an international new product launch.
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- Creative Concept
- Brand Positioning
- Brand Identity
- Trend Forecasting