Alizee Taimiot

Creative Strategist / French copywriter / Trends Forecaster

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

With a background in branding, innovation and research, I have developed strong skills in analysis, creative strategy and brand expertise. I worked for a wide panel of national and international brands including Mondelez, Unilever, Coca Cola, Perrier, Auchan, Ricard, The Peninsula, Clarins, Le Petit Marseillais... Over the past few years, I have been specializing in consumer behaviour by digging into people's culture through data, quantitative and quantitative researches, social media listening and trend analysis. I conducted realized research on The 'Millennial Paradox', The 'Sandwich Generation' or even The 'Power of Instagram' to help brands detecting strategic opportunities to connect with their audience. I am also highly skilled in creative strategy and innovation. I have developed strong and unique creative concepts for packaging design and digital activation. My forward-thinking is also well appreciated in creative workshops and brainstormings as I am constantly suggesting new ideas. Moreover, I have written lots of branding documents such as brand and product names, taglines, storytelling, newsletter and social media post. I have demonstrated great capacities in developing a personalized tone of voice for the brands I worked for. As a native French speaker and because I worked for 6 years in Paris, I have gained a strong knowledge of the French market. I can provide insightful and efficient learnings about the French culture, a specific audience, market, category or topic. Looking for new opportunities, I would be happy to use my different skills for your project or company :)

Skills

  • French
  • Copywriting
  • Creative Concept
  • Brand Positioning
  • Brand Identity
  • Trend Forecasting

Companies I’ve worked with

  • Dragon Rouge

    Dragon Rouge

    • Design
  • C

    C'ba Designing brands with heart

    • C

      C Space

      • S

        Soon Soon Soon

        Work history

        Currently

        Insight & Innovation Consultant

        C Space

        Jan 2020
        • London, United Kingdom
        • Full Time
        • - Designed multiple qualitative research and co-creation activities with an online community of 30 members. - Moderated the different activities online to guarantee the quality and relevance of insights regarding the client’s objective. - Successfully created a storyboard of the learnings that came out through the research. - Wrote different insight reports for the client, such as product tests and ‘exploratory projects’ and enriched them by data, social media listening and trend analysis. - Delivered a clear and consistent report with an impactful design to the client and made sure it covered the scope of research. - Presented the different reports directly to the client who was always pleased with the quality of work. The client was particularly positive about how I incorporated their feedback before the final presentation.

        2019

        Brand Strategist

        Dragon Rouge

        Jun 2017 - Dec 2019
        • Paris, France
        • Full Time
        • - Provided solid strategies for branding projects by identifying the brand challenges and detecting brand positioning opportunities. - Supported strategies both internally and to the clients with relevant insights from target portrait, interviews, social media listening and trend analysis. - Defining unique and effective brand positioning with a clear definition of the brand’s mission, values and personality through a specific framework and a mood board. - Briefed the creative team and worked closely with them to make sure the brand positioning was respected across the design proposals. - Teamed up with a designer to work on product relationship management (PRM) projects. By combining digital marketing and packaging, we delivered strong actionable packaging experiences opening new business opportunities. - Collaborated with the business development team on first strategic thoughts to approach potential clients - which, helped to win three new clients. - Guided the creative teams in their design packaging proposals by developing significant creative concepts for brands. - Wrote various branding documents including - multiple naming propositions for products and brands, of which several have been selected by clients to be tested in focus groups. Wrote a brand manifesto for a new startup that was fully accepted by the client and posted directly on their website. - Worked in the London office for two months to support the strategy team by informing them about the French market for an international new product launch.

        2017

        Innovation Junior Project Manager

        Soon Soon Soon

        Oct 2016 - Jun 2017
        • Paris, France
        • Freelance
        • - Successfully wrote innovation and trend reports for different types of client on topics including the future of food, sustainability, the notion of time, packaging and wellbeing in the workplace. - Selected and analyzed relevant innovation content from Soon Soon Soon’s crowdsourced database to inform the reports. - Coordinated the different projects from the initial brief to the final document delivered, and acted as the point of contact for the client. - Involved in the organization of innovation workshops and provided presentations to boost creativity. - In charge of covering different innovation and startup events such as Retour CES2017, Maddy Keynote 2017, Biennale du design 2017, Revolution@work and Make It Happen. - Created Soon Soon Soon’s social media content including Facebook posts, live-tweets and articles following the events.

        2016

        Junior Brand Strategist

        C'ba Designing brands with heart

        Sep 2015 - Aug 2016
        • 96 Rue Edouard Vaillant, 92300 Levallois-Perret, France
        • Internship
        • - Researched and analyzed markets, competitors, consumer behaviours and trends, to support and inform different strategic recommendations. - Worked on the definition of the brand platform for corporate brands to create unique and strong positioning. - Helped develop the analysis of the notion of ‘Frenchness’ to identify strategic opportunities for a competition brief about the repositioning of a French ice cream brand. This analysis ensured CBA won the pitch. - Imagined creative concepts for the redesign of a French pasta range, which aimed to understand the personality of the brand. The concepts guided the design team in their creative propositions.

        Education

        Currently

        Brand Strategy

        INSEEC Bachelor

        Sep 2011
        • London, United Kingdom

        2014

        Brand Strategy

        INSEEC Bachelor

        Sep 2014 - Jun 2014
        • London, United Kingdom

        2014

        Brand Strategy

        INSEEC Bachelor

        Sep 2012 - Jun 2014
        • London, United Kingdom

        2014

        Brand Strategy

        INSEEC Bachelor

        Sep 2011 - Jun 2014
        • London, United Kingdom