Projects credited in
- Uber x Manchester United: Destination UnitedIn 2018, Uber needed to activate their sponsorship of Manchester United, they approach Copa90, the world's leading football content agency to take the project forward and Destination United was born. Destination United looked to collapse the distance between fans and their passion for Manchester United, we developed a 3 day event that took place in the Southern Indian city of Bengaluru. When there are statistics such as 99% of Manchester United fans will never go to Old Trafford, and that there
- Uber Rides - Alex Cretey-SystermansKnown for a signature outlook on life and natural ability to capture the unique beauty in seemingly mundane moments, Alex was commissioned to photographed Uber’s international campaign. Published in multiple languages, we’re pleased to share our favourite highlights and selected outtakes.1
- Uber Father's DayI was briefed to ideate, write and execute a playful social media post for Uber’s channels for Father’s Day. For this concept, I leveraged social insights which showed a pop culture trend of riders sharing stories of Uber drivers as ‘confidants’ / ‘father figures’, i.e. getting them home safely, having wholesome chats, giving advice. This trend had become even more relevant as we were seeing users posting nostalgic throw backs to Uber memories during the pandemic. The concept I came up with was
- Uber Eats - Australian Open AmbushThe Australian Open is the broadcast opportunity of the year in Australia, as every year its viewership grows and grows. As a result, it is inundated with sponsors and people vying to grab hold of this media moment. It is at a point that people completely tune out of the repetition of sponsors and just start paying attention when the Tennis returns. But Uber Eats cleverly realised they could stand out from this crowd and grab the attention of the audience – by blending perfectly in, with people
- Uber Awareness Campaign — Ask SamI was brought on board to help Special Group Sydney launch Uber in Australia & New Zealand. This first campaign we've created is simple — Ask Sam. It was clear once someone took a journey with Uber they could see how great a service it was and would recommend to friends, so with that in mind we decided to take Australia's most popular name and give every Sam in Australia free Uber. If anyone had any questions they knew exactly who to ask — their mate Sam, or Sammy, or Samita, absolutely anyone w
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