Originally from Sydney, but currently live in Abu Dhabi. I started my career in beauty and fashion journalism, working in magazines, before falling for the intoxicating allure of editorial design and art direction.
I’m an art director, designer, artist, and image maker and the founder of Art Dept - a multidisciplinary studio concentrating on the fashion, art and culture space.
My professional and personal philosophy fosters creative thought and action, transforming brands through connection and curiosity. Approaching my work through a variety of mediums, conceptually and holistically.
Holding a BA in Visual Communication Design and a Diploma in Graphic Design. I have also completed numerous summer programs and short courses at the University of the Arts London. I would consider myself a lifelong student of the arts.
I enjoy connecting with creative and progressive creative teams and clients. Embracing conceptual design thinking and an unconventional approach to my work, advocating curiosity and immersion in cultural discussion throughout my projects.
Projects
- FOLIAGE | A new type of Foliage.FOLIAGE DISPLAY GREW FROM A MODERN INTERPRETATION OF MID-CENTURY STYLE TYPE. Drawing its inspiration from Art Forms in Nature and homage to the Art Nouveau era. Translating through exaggerated atypical curves and soft, overemphasised elements. Considered contrasting strokes and archetypal features in conjunction with highly expressive counter forms. The result is a vibrant typeface well suited for large applications, fashion branding, luxury packaging or high-end editorial use. The collection cu
- POST - Postpartum CarePost identifies as the connector. An online and offline wellness space dedicated to new mums. Specialising in postpartum health - nourishing body and mind. Employing the use of traditional and not so traditional methodologies to treat postpartum depression from infancy. Through thoughtful initiatives, Post’s service offerings ambitiously aim to bring awareness to postpartum mental health issues. Targeting the issue from 4 different angles, Post fused key problem areas into a holistic, multifac
- RUMI | ART FOR ADVOCACYA simplistic statement summarising our core ethos, empowerment of women through artistic practices. Rumi’s shared advocacy agenda is developing independent cultural and creative female practitioners within the MENA region. Inspired by the Islamic theologian, scholar and mystic poet. Whose work focused on the opportunity for a meaningful and elevated life through personal knowledge and love. Transcending national, religious and cultural boundaries. Advocacy agenda We are advocating creativity, p