About me
I'm Allison Lawrence & I'm pleased to meet you! A little bit about me- I recently submitted my MSc dissertation on consumer uses of TikTok and their perceptions of brands on TikTok. This completed my MSc Marketing degree for the University of Edinburgh. Prior to my master's degree, I received my undergrad degree from The University of North Alabama with a focus in public relations and entertainment industry business.
I am a self-starter, a team player, commercially focused and can work in a fast paced environment.
Projects
- Introducing Emo Al's Tune TalksHello there! My name is Allison, but you can call me Emo Al. For as long as I can remember, music and live gigs have been my passion. At least 75% of my personality is going to gigs. Through attending gigs and working in the DIY scene, I've met lifelong friends and made unforgettable memories. Join me as I chat to my friends about all things music and gigs. Join in on being emo with us.
Work history
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Social Media AssistantSymbaSync
- Edinburgh, United KingdomInternship
-Worked independently in the creation of a social media strategy spanning our Facebook, Twitter and LinkedIn Accounts. I was solely responsible for the content curation, creation, posting and reporting of social channels.
-Gained experience using social media management tools such as Buffer and Hubspot.
-I increased impressions and engagement (including CTR) for SymbaSync social channels: with Twitter impressions improving 17% and LinkedIn post impression up 134% to give examples.
-Anticipated what the CEO would need when rebranding our primary software, using Canva to create image and video content for our channels
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Brand AmbassadorJeni's Splendid Ice Creams
- Chicago, United StatesPart Time
-Worked as apart of the opening team to support the growth and development of this new location of the company.
-Learned value in deeply understanding one's product, company and values and how to communicate your product offering to customers, strengthened time management skills and worked as part of a team.
-Balanced working 20+ hours a week here with my barista job at Sip of Hope, teaching me how to manage one's time and adapt/adjust to different workplace cultures.
-As an ambassador hired during the opening of a new Jeni's location, I am proud to have brought Jeni's to the West Loop of Chicago. We truly championed our product.
-With any new business, problems always came up so we learned how to become quick problem solvers and how to meet customer's needs
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Skills
- Social Media Management
- Customer Service
- Team Collaboration
- Blog Writing
- Podcasting
- Time Management