About me
Creative University graduate with a Bachelor of Arts in Mediamanagement and two years of experience within the fashion industry. I gained experience
in independently setting up the Personal Shopping / Fashion Styling department for TOPSHOP TOPMAN in Düsseldorf, Germany. Familiar with working towards individual targets within a fast paced environment. Also experienced in the professional use of social media for promotional and business purposes. I am currently freelancing as an editorial focused fashion stylist in London.
You can find my portfolio at www.ally-lux.format.com
Projects
- 'RESTLESS' for Pap Magazine“I could not help it: the restlessness was in my nature” (Charlotte Bronte, Jane Eyre). Our latest story explores the feeling and struggles of our current times through the lens of our protagonist. Going through phases of lightness and darkness, movement and standstill, hardship and hope, we focus on showcasing the handling of these difficult emotions that unite us all. Longing for a better tomorrow whilst accepting the constant gap between feeling restless and at ease is the crucial message of
- Two Faces Of Ballet for MOEVIR F/W Print IssueOur take on the classic ballet "Swan Lake" composed by Pyotr Tschaikovsky for Moevir Paris latest print issue. Using extravagant fashion pieces cutting edge hair and make up and a contemporary studio to address the pieces in a modern, yet sophisticated way. The art direction was led by the ballet dancer who used his movement to reshow the raw emotion first created by the composition. To address the ambivalence between the classic piece "swan lake" and the modern improvisation "black swan" we i
- 'New Wave Couture' For Sicky MagazineCreative Direction: Christoph Langenberg @christophlangenberg and Ally Lux @allylux_styling Photography: Christoph Langenberg @christophlangenberg Fashion: Ally Lux @allylux_styling Production: Joseph Beattie Model: @bibawilliams @prm_agency Hair: Sven Bayerbach @svenbayerbach Make Up: Zana Moses @zxana_moses Set Design: Kelli White Fashion Assistant: Maarya Kazmi @maaryastylist Studio: @bigskystudios The inspiration behind our project is to showcase new takes on couture through the l
- Beabadoobee for Schön! MagazinePhotography: Zuzanna Blur @zuonly Fashion: Saik Gonzalez @saik.gonzalez Production: SocialCRTL @socialcrtl Talent: Beabadoobee @radvxz Hair: Ryo Narushima using Bumble and bumble. @ryonarushima Make-Up: Francesca Brazzo @francescabrazzo Set Design: Jamie Brougham @jamiebrougham Fashion Assistant: Felipe Mendez @felipedezm and Me @ally.lux Location: LN-CC @thelncc Special Thanks: Raoul Keil @raoulkeil
- The Tale Of Hoffman for Hart MagazineAnna Zamora's take on the classic opera Tale of Hoffman using high fashion pieces to address the theatrical scenery in a modern way. Underlined by an opera like set design, hair and make up creation. Photographer : Jacob A Sztor @jacobsztor @jacobsztorarchive Creative Director + Stylist: Anna Zamora @annazamor.a Set Designer : Sacha L Nicette @sachalaurennicette MUA: Alisa Aronson @beautybyalice Hairstylist: Alex Sarghe @alexsarghe Stylist Assistant: Ally Lux @ally.lux Model: SiuHei Kidd @si
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Projects credited in
- AFTAGAPI: A Drag Queen’s poetic narrative a seriesIn Greek, Aftagapi is the definition of self-love. In this fashion film, the team is exploring the multiple expressions which compose the essence of being a drag queen in a dialogue with fashion. Drawing inspiration from the London 80s punk fashion and music scene as well as the punk glam movement; Chai, a drag queen, poet and performer, throughout the film, is unravelling her emotions and the personal journey from which she went through in order to become who she is. “Strong, confident, and lov
Work history
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Fashion StylistFreelance/Self Employed
London, United KingdomFreelance
•Freelance work in fashion styling, mostly within editorial and high fashion projects/shootings.
• Working on my own projects over the course of lockdown. These range also within the editorial/high fashion spectrum.
Personal Shopper / Fashion StylistTOPSHOP TOPMAN
- Düsseldorf, GermanyFull Time
• Setting up the Personal Shopping department at the TOPSHOP TOPMAN store Düsseldorf.
• Experienced in working towards individual daily, weekly and monthly targets within a fast paced environment.
• Growing a loyal client base by educating the german costumer about the Personal Shopping experience.
•Organizing events and promotions as a part of client management and relations by using my Instagram channel @ally.lux .
• Use of Social Media to underline/promote the service and to increase the client base.
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Skills
- Styling
- Editorial Styling
- Menswear Styling
- Social Media
- Social Media Marketing
- Social Media Management
- Personal Shopping
- Fashion Buying
- Fashion Campaigns
Education
Fashion Buying and MerchandisingUniversity of The Arts London (UAL)
- London, United Kingdom
Online Course
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Bachelor of Arts (BA) Hochschule Macromedia
- Cologne, Germany
Media Management