Ally Pyle

Digital Editor

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Art Direction
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Digital Editor


Nov 2015
  • I am currently Editor at M&S, responsible for the strategy for the copy, video and photographic content for the site's editorial section, Style & Living. The role includes everything from planning daily and monthly lifestyle content across the company's business units from womenswear, menswear and kidswear to home, food and lingerie to strategy and tone-of-voice, always with the customer in mind. I oversee a ten-person team of editors and copywriters in addition to commissioning freelancers and being responsible for the multiple photoshoots on the site - the latter includes working with top photographers, art directors and stylists for both studio and location shoots. In addition to the day-to-day running of the editorial content, I look after the syndication of this content across affiliate networks and blogs and work closely with the marketing, social media SEO and PR teams at M&S on a day-to-day basis. During my tenure at the company M&S launched its loyalty program Sparks on which I oversee weekly editorial emails.


Content Director

Graziashop,com, Mondadori

Feb 2014 - Nov 2015
  • Launch editor of the Grazia magazine brand's Ecommerce site My role included planning and implementing editorial strategy for the project, building and leading a team of editors, designers and in house PR and social media team. Implementation of the tone of voice for the Grazia brand lexicon to be instantly shoppable as well as new franchises unique to Graziashop. You know and love the Grazia edit, now you can shop it too! Among many projects I worked on video strategy - we were among the first brands to launch shoppable video working with Smartzer - and our O&O social media channel Fashion Stories which pulled in blogger and influencer posts that we made shoppable via our platform. The role was a brilliant chance to build a brand from scratch, work with high profile designers and influencers, gain knowledge in retail CMS and the opportunity to work on UX and design from the ground up. Close working relationship with marketing day-to-day on email and social media strategy in addition to the editorial to ensure a holistic look and feel.



Hearst USA

Mar 2014 - Jun 2014
  • Freelance writing for Elle US while I was on maternity leave


Editorial & Publishing Director

Mode Media

Jul 2009 - Mar 2013
  • Editorial & Publishing Director at Glam Media reporting to the MD. Glam Media has the largest audience for women’s online content in the world (125m Users, 19m in the UK). Managing a publishing team responsible for over 350 blogs and websites within the Glam Portfolio of contributors, my role is to develop each of the key verticals of style, beauty, entertainment, living and luxury This means overseeing content across Glam’s websites as well as building a network of sites that lie within them and planning new site launches, social media strategy and driving revenues. Managing a large team of editors, publishers and bloggers. Strategy of building an editorial community across the verticals of fashion, beauty, entertainment, family and lifestyle. Working with the commercial team to pitch to advertisers and work with agencies to engage consumers using our network of bloggers and authors.


Features Editor

Conde Nast

May 2003 - Jul 2008
  • Features Editor; - Reporting to Editor-in-Chief. • Responsible for editorial content across the site including daily news, beauty trends, catwalk reports including attendance of the New York, London, Milan and Paris shows. • Working with a team to send out daily emails to subscribers. • Management of relationship with Net-A-Porter marketing and editorial team for the ‘Six of the Best” click to buy section on the site. • Picture editing - re-sizing and web optimizing imagery across the site. • Re-launch of the new site for 10-year anniversary. • Working on commercial copy with sales team.




Manchester University

Aug 2000 - Jun 2003
  • HIstory