Alta Rezazadeh

Alta Rezazadeh

Design Director / Brand / Art Direction /Amsterdam, Netherlands
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Pip Jamieson
Matt Willey
Ben Reeves
Alta Rezazadeh

Alta Rezazadeh

Design Director / Brand / Art Direction /Amsterdam, Netherlands
About me
Welcome to the creative portfolio of Alta Rezazadeh. Overall design enthusiast with a background in branding, creative design, corporate ID system innovation + art direction. Currently based in Amsterdam. + 16 years experience + London + Amsterdam _ SPECIALISATION: + VISUAL STRATEGY + BRAND + BRAND LANGUAGE + ART DIRECTION + LOOK & FEEL DEVELOPMENT + DESIGN SYSTEM INNOVATION + CAMPAIGN AND BRAND GUIDELINES + CORPORATE ID + CREATIVE DESIGN + SOCIAL + DESIGN + LAYOUT — BRAND Creating brand worlds + architectures that don’t break with change but become stronger, that move with the heads and hearts of their audiences. — ART DIRECTION Portraying beautiful stories with ‘feeling’ and ‘meaning’, integrated alongside carefully crafted design systems. — DESIGN SYSTEMS Human-centred design system approaches vs only problem solving. Understanding how brand personalities work in the world.
  • Canon. Design system innovation
    Canon. Design system innovationCreate new brand guidelines for new campaign style execution. + BRANDING + CAMPAIGN GUIDELINES Read more about the project over here:
  • LinkedIn 'In it' Campaign
    LinkedIn 'In it' CampaignNew campaign rollout for LinkedIn US. Campaign roll-out and art direction. + BRANDING + CAMPAIGN DESIGN ROLL-OUT Read more about the project over here:
  • Deliveroo European Launch.
    Deliveroo European Launch.Taking the already established new brand identity and executing global multi-channel ATL campaigns. The formats for this particular campaign ranged from print billboards and 6-sheets to transport wraps (buses, taxis) and digital motion screens. + CAMPAIGN DESIGN ROLL-OUT + BRANDING Read more about the project over here:
  • Pampers behavioural design.
    Pampers behavioural design.Creating the behavioural design of Pampers’ revolutionary diaper recycling program and app design. Pampers invested in developing the IP to recycle 100% of used diapers into new products. Our focus was to roll out a diaper recycling pilot program in Amsterdam with the aim to expand to other cities around the world in the coming years. + CREATIVE DESIGN + TYPOGRAPHY + FRONT END APP DESIGN Learn more about the project over here:
  • Be more Berocca
    Be more BeroccaCreate bespoke typeface for “Feel Energised’ for the “Be more Berocca’ ad campaign. + TYPOGRAPHY + PRINT DESIGN Learn more about the project over here:
  • Aspall cider
    Aspall ciderHowbout them apples! Create and explore a new brand look and feel using illustration. + Art Direction + Creative Design + Digital Illustration Read more about the project over here:
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Work history
    Senior Creative Designer/Art Director/Branding Creative
    London, United KingdomFreelance
    • Creative Design • Art Direction • Branding
    Senior Creative Designer/Branding Creative
     - London, United KingdomFreelance
    Brandguideline development and campaign look and feel for LEGO • Creative Design • Art Direction • Branding
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  • Creative Design
  • Art Direciton
  • 360 Branding
  • Concepts/conceptual/art Direction/creative
  • 2D Visualisation
  • Branding/corporate ID
    Bachellor of Arts in Brand Communications and Advertising Field Of Study Art Direction
    Johannesburg, South Africa
    3 year course specialising in brand communications and art direction in the advertising industry.