Welcome to the creative portfolio of Alta Rezazadeh. Overall design enthusiast with a background in branding, creative design, corporate ID system innovation + art direction. Currently based in Amsterdam.
+ 16 years experience
+ London
+ Amsterdam
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SPECIALISATION:
+ VISUAL STRATEGY
+ BRAND
+ BRAND LANGUAGE
+ ART DIRECTION
+ LOOK & FEEL DEVELOPMENT
+ DESIGN SYSTEM INNOVATION
+ CAMPAIGN AND BRAND GUIDELINES
+ CORPORATE ID
+ CREATIVE DESIGN
+ SOCIAL
+ DESIGN
+ LAYOUT
— BRAND
Creating brand worlds + architectures that don’t break with change but become stronger, that move with the heads and hearts of their audiences.
— ART DIRECTION
Portraying beautiful stories with ‘feeling’ and ‘meaning’, integrated alongside carefully crafted design systems.
— DESIGN SYSTEMS
Human-centred design system approaches vs only problem solving. Understanding how brand personalities work in the world.
Projects
- Deliveroo European Launch.Taking the already established new brand identity and executing global multi-channel ATL campaigns. The formats for this particular campaign ranged from print billboards and 6-sheets to transport wraps (buses, taxis) and digital motion screens. + CAMPAIGN DESIGN ROLL-OUT + BRANDING Read more about the project over here: https://www.thedesignswoon.com/deliveroo
- Pampers behavioural design.Creating the behavioural design of Pampers’ revolutionary diaper recycling program and app design. Pampers invested in developing the IP to recycle 100% of used diapers into new products. Our focus was to roll out a diaper recycling pilot program in Amsterdam with the aim to expand to other cities around the world in the coming years. + CREATIVE DESIGN + TYPOGRAPHY + FRONT END APP DESIGN Learn more about the project over here: https://www.thedesignswoon.com/pampers
+ View all
Work history
Senior Creative Designer/Art Director/Branding Creative
London, United KingdomFreelance
• Creative Design
• Art Direction
• Branding
Senior Creative Designer/Branding Creative
- London, United KingdomFreelance
Brandguideline development and campaign look and feel for LEGO
• Creative Design
• Art Direction
• Branding
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Skills
- Creative Design
- Art Direciton
- 360 Branding
- Concepts/conceptual/art Direction/creative
- 2D Visualisation
- Branding/corporate ID
Education
Bachellor of Arts in Brand Communications and Advertising Field Of Study Art Direction
Johannesburg, South Africa
3 year course specialising in brand communications and art direction in the advertising industry.
www.vegaschool.com