Alyssa Aguilar

Alyssa Aguilar

Content Marketing LeadNew York, United States
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Vittorio Longo
Alyssa Aguilar

Alyssa Aguilar

Content Marketing LeadNew York, United States
  • Seasonal Influencer Content
    Seasonal Influencer Content
  • Influencer Event Activation
    Influencer Event Activation
  • Ice Cream Campaign - Uber x Influencers
    Ice Cream Campaign - Uber x Influencers
Work history
    Uber logo
    Uber logo
    Content Marketing LeadUber
    New York, United StatesFull Time
    - Assist with executing a disciplined, comprehensive digital and influencer marketing user engagement strategy to drive brand affinity. - Develop and manage editorial calendars, ensuring that partners and producers fulfill all steps of the content lifecycle (production, distribution and measurement) - Be a creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement. - Produce evergreen/seasonal content that will be leveraged across our owned and operated channels such as social platforms (Instagram, Facebook, Twitter, Snapchat) and Web presence (Uber Blog) - Be an inspiring leader who can work with cross functional teams from CRM, creative design, Research, to external agencies, Policy/Comms, cross-channel team, PMM org and platform management. - Utilize our cohorts’ analyses and develop insights into actionable steps that the program can implement to improve our customer’s experience with our brand. - Identify & develop relationships with key influencers/agencies (new and existing) to build brand relevance. - Evaluate performance against Key Performance Indicators (KPIs) and report on the impact of the program (reputation and perceptions).
    Uber logo
    Uber logo
    Growth Marketing AssistantUber
     - San Francisco, United StatesFull Time
    - Work on weekly reporting and budget optimization to improve ROI of campaigns - Constant testing of: ad copy, content, landing pages - Strategize content marketing campaigns that drive business objectives on the driver-partner of our marketplace - Collaborate and communicate with the Marketing team to integrate content and strategies with overall Policy, Communications team efforts. - Monitor news and current events and propose content coverage related to new partnerships - Buy and manage Craigslist Job postings for 100+ U.S. cities - Build landing pages with HTML and CSS for new marketing campaigns
  • Affiliate Marketing
  • Marketing
  • Influencer Management
  • Influencer Marketing
  • Blog Content
  • Content and Media Writing
  • Content Management
  • Event Marketing
  • Event Collaborating
    BASan Diego State University
     - San Diego, United States
    San Diego State University - Business Administration with a concentration in Marketing