Work history
Content Marketing LeadUber
New York, United StatesFull Time
- Assist with executing a disciplined, comprehensive digital and influencer marketing user engagement strategy to drive brand affinity.
- Develop and manage editorial calendars, ensuring that partners and producers fulfill all steps of the content lifecycle (production, distribution and measurement)
- Be a creative thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
- Produce evergreen/seasonal content that will be leveraged across our owned and operated channels such as social platforms (Instagram, Facebook, Twitter, Snapchat) and Web presence (Uber Blog)
- Be an inspiring leader who can work with cross functional teams from CRM, creative design, Research, to external agencies, Policy/Comms, cross-channel team, PMM org and platform management.
- Utilize our cohorts’ analyses and develop insights into actionable steps that the program can implement to improve our customer’s experience with our brand.
- Identify & develop relationships with key influencers/agencies (new and existing) to build brand relevance.
- Evaluate performance against Key Performance Indicators (KPIs) and report on the impact of the program (reputation and perceptions).
Growth Marketing AssistantUber
- San Francisco, United StatesFull Time
- Work on weekly reporting and budget optimization to improve ROI of campaigns
- Constant testing of: ad copy, content, landing pages
- Strategize content marketing campaigns that drive business objectives on the driver-partner of our marketplace
- Collaborate and communicate with the Marketing team to integrate content and strategies with overall Policy, Communications team efforts.
- Monitor news and current events and propose content coverage related to new partnerships
- Buy and manage Craigslist Job postings for 100+ U.S. cities
- Build landing pages with HTML and CSS for new marketing campaigns
Skills
- Affiliate Marketing
- Marketing
- Influencer Management
- Influencer Marketing
- Blog Content
- Content and Media Writing
- Content Management
- Event Marketing
- Event Collaborating
Education
S
S
BASan Diego State University
- San Diego, United States
San Diego State University - Business Administration with a concentration in Marketing