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Alyssa's ever-growing talents are an infusion of Graphic & Web Design and Art Direction. With over 4 years of experience in the creative field before even graduating from university, she exhibits the trait of an ambitious individual with the desire to be a lifelong learner. Always taking pride in her work, Alyssa has collaborated with a variety of clients - TED speakers,, entrepreneurs, bloggers, writers, singers, dating experts and more. She always strives to deliver her work well, making clients come back to her for more work. In July 2015, Alyssa completed a short, intensive course in Art Direction at the University of the Arts London taught by the award-winning creative director Giulio Mazzarini. This opportunity has helped Alyssa flesh out more of her hidden talents and capabilities such as public speaking and presentation, communicating ideas confidently and conceptual thinking. One of Alyssa's main strengths is dedication to projects, accompanied by strong positive outlook on any matter, enabling her to go far. She constantly seeks new challenges to disassemble and assemble again with a fresh approach and solutions. Outside university and work, Alyssa relishes opportunities to explore something new or old, be it a place or an experience. She travels when time permits, which she also documents on her blog. Alyssa is also an avid reader of self-development books; for her, there's just something about constantly redefining and redeveloping one's self.
A fresh creative venture by Alyssa, alongside her full-time studies. Her portfolio showcases her style and the diversity of work experience and inspiration she has accumulated in the past few years. Working under her own steam continually leaves Alyssa learning deeper in the field, coming out more determined to push boundaries and create more. Currently, Alyssa has a couple of personal projects/future potential business ventures queued up, being meticulously developed as she singlehandedly balances studying and freelancing. Alyssa believes that these projects would not only develop her skills further, but also catapult her to her aspirations of becoming a Creative Director. Alyssa focuses on: • Branding • Graphic & Web Design • Handlettering / Typography • Art Direction
Alyssa was an important part of the team at St. Margaret's House, working as the sole and lead Graphic and Web Designer for the non-profit organisation based in Bethnal Green, London. Alyssa's role predominantly consisted of building their current website and managing it, along with creating marketing materials both for print and web for all of the in-house projects. She was initially contracted for 4 months, and after having her work ethic and creativity widely recognised across the organisation, she saw herself working there for a year. Her role at the organisation covered a variety of responsibilities and personal initiative, such as: - Creating and personalising a website dedicated to St. Margaret's House's personality, diversity and its aim to connect with a large audience, as well as managing it daily. On this project, Alyssa has saved the organisation thousands of pounds, as the result of them trusting her recommendations, research and solutions. - Redesigning their newsletter, corresponding to the organisation's brand and simplicity. - Branding their new enterprise, The YogaNest, which was printed on a large scale to be displayed as their new shop front sign. - Liaising with magazines such as Time Out London and LoveEastMag to gain the organisation exposure, as well as to promote events at their cafe. - Being responsible for creating publication design, such as posters, leaflets and brochures across all projects. - Managing the social media sites across all projects. - Undertaking administration tasks around the office, such as answering personal and telephone enquiries, computer maintenance, and more. - Solving computer technical issues, as well as making sure keeping all the software up to date.
The co-founder of Type B Marketing personally recruited Alyssa to work with them on their new business venture. Alyssa led with her graphic design skills, responsible for creating campaign banners and artwork to be displayed on the website and across social media websites. She committed to contribute during the planning stages and product launch. Alyssa also dreamt up of ways and techniques to attract potential artists to have their artwork featured on the website, to gain more exposure.
As the 'Brand Guardian' of the startup company, Alyssa was responsible for developing and shaping the company's creative direction. She led the design department of the business, designing brochures, survival guides, banners and website pages. Alyssa's main goal was to visually communicate simple yet elegant and contemporary graphics, responding to the business brand. As an important part of the team during the early stages, Alyssa was involved in contributing ideas and pitches to discuss with the team, leading up to launch.
Alongside college, Alyssa had undertaken a remote internship with Type B Marketing, solving diverse creative briefs simultaneously for various clients. Her role enabled her to grow more confident of her skills and abilities, whilst continuously learning.
A summer internship involving thorough research to write engaging blog posts for the company’s online learning platform. Alyssa's tasks was to write a 'How-To' article daily, about Business and Marketing, Education, General and Design subjects. At the end of the internship, Alyssa has received an excellent reference and recommendation from the CEO, Philip Cook. Her role as a blogger allowed Alyssa to grow and gain great confidence in writing for a vast audience, improving her research skills immensely, whilst developing her own voice. She also learnt to be more open to criticisms and see them as a chance for improvement.
Alyssa's first internship alongside college, carrying out administration tasks around the office and designing posters, flyers and company wallpapers. She also had the opportunity to assist set up and run a community event.
With the theme set as 'Futuristic', my picture was picked to be the winning shot and was featured in the April 2014 issue of National Geographic Traveller Magazine UK