About me
A well-rounded and passionate senior account and brand manager with +9 years of experience and a wealth of experience in creating global advertising and digital campaigns, with a focus on digital branding, mobile technology as well as integrated creative campaigns, including management and creation of TV & print media.
Throughout my career I have managed prestigious brands and teams both nationally & internationally (Western Europe and Latin America) including but not limited Prada, Kate Spade, Nike, Procter Gamble, FitBug and Reebok facing creatively driven environment increasing reach and engagement across a range of media and platforms and integrating my knowledge of social media channels, on-site optimisation, email marketing and web development.
Work history
Senior Brand Manager
London, United KingdomFull Time
- Managing the offline and online brand plans and activities.
- Managing digital re-branding project for health and fitness sector.
- Managing annual marketing plans for health and fitness sector.
- Managing all advertising campaigns and sales collateral pieces.
- Driving Acquisition & Retention plan.
- Develop and drive SEO and SEM strategy.
- Managing and driving relationships with all agencies.
- Overseeing database management & targeted campaigns.
- Managing email marketing campaigns, providing analysis and reporting.
- Driving competitions and digital promotions.
- Working with the sales team to drive sales and analyse KPIs, identifying insights and opportunities.
- Acted as brand guardian for Facebook and Instagram including, strategy, monitoring and moderating content focused on consumer insights and engagement.
- Managed implementation of Facebook and Instagram content strategy and digital marketing campaigns.
- Monitored, reviewed and delivered Analytics and Adwords report on website and marketing campaigns.
Digital Account Executive
- London, United KingdomFull Time
Main Clients: Ditto Music, Fitbug, Octopus Investments.
- Assisting with keyword research and implementation.
- Liaising with copywrighters to produce articles for SEO application.
- Monitoring and evaluating clients position in search rankings.
- Maintaining and monitoring AdWords accounts on a regular basis to ensure they are running consistently.
- Managing and implementing ROI, PPC and AdWords campaigns.
- Assisting with Advert Copy Creation.
- Management and development of online social media tools.
+ Show more
Skills
- Adversiting
- Marketing
- Digital/ Print
- Digital Advertising
- 360 Branding
- Advertisement Branding
- Integrated Advertising
- Integrated Campaigns
- Advertising Campaign
- Account Management