Hi I'm Amanda - Coffee connoisseur, animal lover and a cultured creative.
An Aussie working abroad in London, I adore great home cooking, photography and travel.
Apart from my hobbies, I'm passionate about all things design and have been working in the industry for the past 7 years. I've been a hands-on creative for both design agencies and blue chip corporate clients. Whether it involves creating vibrant packaging for Ferrero, engaging shopper POS for Coca-Cola or sophisticated corporate proposals for EY, there's no challenge too big or too small.
Projects
- Veggie Delights Social MediaLife Health Foods, is an Australian food company who are passionate about producing tasty, fresh and healthy plant-based foods. They offer a variety of products for every meal occasion and look to reach a wide range of Aussie’s looking for a greener/ healthier food options. My role was to create a range of social media excitement posts about new products, vegan meal inspiration and their collaboration and partnership with Olympic swimmer Stephanie Rice. These posts were a combination of utilisin
- Yates Summer POSYates offered an interesting creative challenge. How do you make fertilisers and pesticides appealing and approachable to the average and not-so-average weekend warrior? The solution was to create a bright and appealing POS suite that easily points the consumer in the right direction on their gardening needs. This started with visually showing the types of seasonal fruit and veggies that Aussies can expect from their summer harvest. These POS items which were activated around retail outlets inc
- Philips Retail Category ManagementWhile electronic giants Philips are no strangers to hosting numerous retail spaces world wide, I had the pleasure of assisting with the launch of their Wellington retail space in New Zealand. My Role: Once designated with a planogram of their products, I selected and retouched photography, made sure the Philips branding was consistently applied to the approved prints (as directed by strict brand guidelines). I also created category management graphics which were placed amongst the various island
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Work history
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Senior Graphic DesignerErnest & Young
London, United KingdomFreelance
My role at EY was to create and expedite bespoke graphic design solutions to support the UK&I pursuits team and their opportunities. Providing this service was broadly categorised into three key stages:
1) Collaborative creative brain storming, client research and concept development
2) Pitching, refinement and down-selection of concepts to internal stakeholders
3) On-time delivery of high-quality proposal documents and other supporting collateral
Beyond these core responsibilities, I was also responsible of interfacing with internal and external print providers as well as briefing and managing off-shore design resources for ad hoc client requests.
Having a predominantly creative agency background prior to joining EY, I hit the ground running and provided a fresh and valuable insights to the UK&I design team. Under extremely tight lead-times, I have delivered proposal documents of which I’m extremely proud of, and as a result have supported winning the company high value clients contracts.
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Mid-Weight Graphic DesignerThe Mix Agency
- Sydney, AustraliaFull Time
My key achievement at The Mix Agency has been developing the skill
set to confidently manage independent and group projects. This
could involve anything from working with the art director on key visual
development through to overseeing packaging and POS roll-outs
from concept generation through to finished art under tight deadlines.
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Skills
- Print Design
- Logo Design
- Branding
- Packaging Design
- Layout Design
- Illustration
- FMCG Branding
- Typography
- Digital Design
- Adobe Create Suite
Education
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Bachelor of DesignThe University of New South Wales
- Sydney, Australia