Amanda Lock

Visual Project Artworker, Coordinator and Designer

  • LocationPenn, High Wycombe, United Kingdom


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About me


A true passion for artworking, graphical layouts and visual merchandising. Recently gained a strong experience at VM Graphics Ltd. in brand awareness, designing, artworking, coordinating and managing diverse projects for high-end, luxury brands. Collaborated with Alfred Dunhill, Burberry, Chanel, Coach, Jaeger, Lanvin, Phillip Lim, Versace and The White Company to produce window display installations and in-store designs, whilst working to tight deadlines to exceed client’s expectations. Flexible, reliable, motivated, articulate, good organisational skills with high standards and fastidious attention to detail.



  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • Excel
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Creative Freelance

Wonderland Events

Sep 2015
  • Assisting with diverse creative projects for events; artworking and producing graphics for venue props, forming cost spreadsheets, contributing creative design ideas for proposals, prop-making and taking part in the coordination and set-up of events.


Visual Project Artworker, Coordinator and Designer

VM Graphics Ltd

Nov 2014 - Jul 2015
  • An essential performer towards the success of creative projects at VM Graphics Ltd., formally VM Projects Ltd., a creative agency focusing on the realisation of all visual merchandising and store design led concepts and projects, whether the outcome is an in-store prop, set for a campaign event or a store display rollout. Artwork/Design: Key player in the design and artworking for all high-end fashion and retail projects. Extensive experience on ‘Adobe Creative Cloud’ Illustrator, Indesign and Photoshop on the Mac, forming layouts for publications, print, graphical illustrations, digital renders and cutting files for 3D design. Marketing/Set-up: Played an essential role in the company set-up, assisted with the overall branding (website, portfolio, business cards, etc.) and office systems of the reformed company; including templates (Excel) and presentation layouts (Indesign). Strengths in problem solving, particularly maths related. Coordination/Management: Delivered exceptional results in a fast-paced industry; prioritised and met unrealistic deadlines under pressure. Oversaw the running of projects; methodically prepared and checked over briefs, costs and installation guidelines, primarily working with Burberry, Chanel, Eres and Lanvin. Training: Responsible for training employees to coordinate all projects; cost control systems, quotations, purchase orders, dealing with clients and suppliers, the use of creative cloud software (artworking skills) and the level of communication/preparation required for all jobs.


Visual Project Coordinator

VM Projects Ltd

Apr 2014 - Jan 2015
  • Collaborated with fashion and retail brands towards the success of creative projects at VM Projects Ltd., a former visual merchandising solutions agency, producing store design led concepts and projects. Coordination: From initial brief to execution, taking control of the success of retail projects; brainstormed ideas, delivered clear proposals to clients and methodical guidelines to suppliers. Arranged logistics, completed RAMS and requested access to all stores. Managed cost control; achieved the target “mark-up”, issued quotations/purchase orders, etc. Production/Creative: Understanding the brand and exceeding the client’s expectations, notably working with Alfred Dunhill, Jaeger, The White Company and Versace, with knowledge of suitable materials, finishes and methods of production for a diverse range of in-store designs and window displays. Created impactful renders/visuals, designed and created scaled drawings for retail “props” and sculptures, prepared cutting files and produced print-ready artwork for suppliers.


Graphic Designer & PA

The Style Alchemist

Aug 2013 - Apr 2014
  • Introduced graphic design throughout the marketing and branding, worked as a PA to develop business skills, dealt with clients, regularly problem solving and trained as an Image Consultant. Publications: Designed the layouts for prospectuses, leaflets, newsletters, business cards, etc. incorporating typography, fashion illustrations and vector drawings. Marketing: Created conceptual mood-boards, photographed the merchandise for the online shop, proofread the website, enhanced the social media platform and edited tutorial videos (Adobe Premiere)



BA Fine ART (hons

Nottingham Trent University

Sep 2010 - May 2013