A London-based editor and copywriter making content more meaningful. I mostly write about lifestyle, technology and the arts, but I have also worked on digital strategy and SEO. All the best media is inherently social: I can make it, distribute it, measure it and make it even better the next time round; always with a compelling point of view.Locked Pro Plan feature
Soul Labels is a polymath group nurturing artists and widening access to the creative industries. We have worked on everything from an exhibition about the early days of the web to a half-day festival about the Wu-Tang Clan and their influence on hip-hop culture. My responsibilities: – Managing and editing written content – Generating ideas for projects – Overseeing production (troubleshooting, managing projects, teams and budgets) – Chairing panel discussions – Helping to find new talent and partnership opportunities www.soullabels.com
I am versatile editor and copywriter who can develop your content strategy and SEO plan. Whoever my client may be, I always find the tone that is most appropriate to their particular audience and craft persuasive copy to suit a specific point in the customer 'journey'. I am multi-disciplinary and always looking for new challenges, particularly in the charity and non-profit sectors. A few examples of projects: – Brand development, tone of voice guidelines, information architecture and social media strategies for businesses including venture capitalists Brompton Ventures, social enterprise BuddyHub and IT consultancy TSP – Script development for film production studio Mother Brown Films (clients include Xerox and Bali resort Tandjung Sari) as well as premium knife brand Edge of Belgravia – Developing concepts through copy, eg banner ads for Bing – Product copy for Microsoft among others – Feature assignments for publications such as Straight No Chaser and writing blog articles about anything from the growing popularity of niche magazines to free speech in the new media age Having trouble finding the right words? Visit www.imakesense.org/portfolio.
I was responsible for writing copy and sourcing images for property listings across several different markets for Channel 4’s A Place in the Sun magazine (APITS). I wrote travel features on topics such as the condo hotel phenomenon and Daley Thompson’s training camp in Spain, while also proofing and subbing each bi-monthly issue and building a list of more than 200 international property contacts. APITS was awarded the PPA IPA Magazine of the Year and the Live! Event at London’s ExCeL, at which I represented the title, became the UK’s most successful overseas property exhibition, attracting more than 13,000 visitors over the three days
Houzz is the leading online and app-based platform for home renovation and design, providing people with everything they need to improve their homes from start to finish. The recently launched UK arm of the US phenomenon already has more than one million active users and thousands of professionals looking to connect with them. I have been helping to research and write optimised copy on everything from choosing a builder to which of the many styles of nursery furniture and cot bedding is right for your little one.
O2 magazine is the monthly print title and accompanying iPad app for customers, available in more than 450 stores nationwide. Content varies from bite-size updates on latest products and the exclusive benefits of being on O2 (eg Priority Moments) to first-look reports on new devices and more discursive features about how technology can help us to get that little bit more out of everyday life. A few words from Editorial Director Maureen Rice about my role on this project: "Amar is an intelligent and creative editor who brings energy and commitment to everything he does, producing great work and inspiring his team with his work ethic and positivity. I worked with him on a busy and demanding retail account in which he had to produce work for multiple stakeholders to tight briefs, and he proved his skills as both a creative and commercial editor. He's intelligent and agile, with high standards of personal integrity. I'd work with him again at the first opportunity."
Straight No Chaser magazine was one of the most influential publications in London. After impressing during my internship I swiftly progressed to the role of section editor, managing an international team of more than 20 contributors and writing numerous reviews about anything from revolutionary sixties’ jazz in the US to cutting-edge electronica from Brazil. After the print magazine fell in 2007 I took control of the Chaser’s custom CMS and began to manage the editorial calendar, producing bite-size news, features, interviews and podcasts
I directed a pan-European content programme for automotive brand Lexus – from concept to launch. This comprised an APA award-winning customer magazine (published in 12 localised editions) and projects across several other channels including e-newsletter, web and social. I managed a bureau of more than 20 writers, planning and commissioning premium lifestyle content, enhancing features with photo essays, playlists and blog diaries, and producing overseas drive stories. I liaised directly with clients and partner agencies, and worked closely with designers and developers in print, on film and beyond. Other duties included sub-editing all copy, on-page optimisation, managing budgets and schedules for individual projects, conducting digital strategy reviews and acting as a brand guardian for the global programme
Documentary filmmaking (from media law and camera operation to short film project work and editing)
NCTJ diploma in Magazine Journalism public law, design, media law, news, features)