Multi-disciplined Creative born and bred in London. Sharp-eyed and passionate about connecting, motivating and inspiring people, experience leading and managing creative for fashion/retail brands, to hospitality and tech start ups.
With 5 years in the design industry, in-house and in agency, dedicated to executing innovative, award-winning omnichannel creative. Playing a key role as brand guardian, implementing business strategies and design, that engage and resonate with local and international markets, elevating brand awareness and customer retention.
Work history
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Freelance CreativeSelf Employed
London, United KingdomFreelance
Over the course of 5 years, I have worked individually and as an integrated member of staff on many freelance projects, my clients have varied from luxury retailers & hospitality, fashion/lifestyle brands to start up companies.
My services have included: Art Directing, Branding, Brand Consulting, Creative Development & Strategy, Copy writing, Content Creation, Digital/UI Design, Ecommerce design, Retail display/production,Social Media design & management, Web/Blog design.
Visual DesignerAmazon
- London, United KingdomFull Time
Based in house, my role involved, but not limited to:
- Art directing & producing digital advertising campaigns
- Corporate branding & concept design
- Curating & managing UK/EU social media channels
- Digital design, across email, social & web
- Liaising with external editing & production companies
- Photo & Video art direction/production
- Print & product design
- Script writing, Creative Strategy & Storyboarding
Highlights have included elevating & leading the two largest social platforms in the business for UK & Europe, gaining over 160,000+ more followers over the course of 10 weeks. Seeing the average engagement rate increase every week by up to 13million+ across platforms, gaining more positive communication with customers with average likes increasing by 10,000+, creating inspiring authentic content enjoyed by over 13million people.
Being elected head of design for the UK LGBTQ+ board, leading the execution and production of award winning creative for Amazon Music, in partnership with London Pride. Partnering with key stakeholders to elevate Amazon UK's Pride experience, curating and directing internal events, to developing and implementing the key brand guidelines, seen and used globally across multiple marketing platforms. The campaign had an unanimous 90% positive feedback rate from the business participants survey, whilst going on to be recognised & awarded by Amazon UK, for the “Best Team Partnership Award” for the collaboration with London Pride.
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Skills
- Digital Design
- Art Directing
- Content Creation
- Social Media
- Brand Awareness
- Content Editing
- Digital Advertising
- Brand Marketing
- Creative Direction
- Retail Marketing
Education
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BA(Hons) Graphic DesignUniversity of Gloucestershire
- Cheltenham, United Kingdom
Awards
YCN awardYCN
Awarded for the work produced for the brief issued by BEAR.