About me
London-based Copywriter and Brand Strategist, specialising in crafting communications and experiences for the luxury, lifestyle and hospitality sectors.
Projects
- Sun Siyam Resorts, Website Copy & PositioningReinventing a 20-year-old resort group with a new brand architecture, unique guest experiences, and a future-proof website designed to stand out from the crowd and drive direct bookings in a notoriously competitive destination. Full copywriting for the new brand website, creative consultancy and film production, as well as interim advertising for print media.
- Six Senses, Social Media ConsultancyDelivering bespoke social media training to 150+ employees across 21 properties in 17 countries, developing their key messaging, content creation skills and a broad scope of creative and technical disciplines at both beginner and advanced levels. Monthly modules are accompanied by a practical task which is graded and supplied with student feedback, covering a broad range of subjects including paid campaign development, channel best practice and technical skills, plus analytics and reporting.
- Tamassa Resorts, Brand Concept DevelopmentReimagining an all-inclusive resort on the island of Mauritius, through bringing people closer together in an increasingly disconnected world. Briefed to completely reimagine Tamassa's concept, values and positioning, differentiating it from its peers and competitors, yet retaining the essence of what had originally made the resort such a success. Also tasked with crafting a series of new guest experiences, copywriting their website and producing a brand book that would inform the development of
Work history
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Brand Strategist & CopywriterGifted Communications Ltd
- London, United KingdomFreelance
Agency Development Lead
- London, United KingdomFull Time
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Skills
- Brand Marketing
- Copywriting
- Brand Consultancy
- Communications Strategy
- Social Media
- Marketing
- Creative Consultancy
- Creative Strategy
- Hospitality
- Luxury Branding
Education
BA (Hons) Fashion Contour, First Class HonoursLondon College of Fashion, UAL
- London, United Kingdom