Amel Mahfouf

Amel Mahfouf

CreativeLondon, United Kingdom
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Amy Steadman
Amel Mahfouf

Amel Mahfouf

CreativeLondon, United Kingdom
About me
Born and raised in Paris and based in London for the past five years, after a few adventures in Canada and Germany. I am rarely caught without a camera, but I am just as comfortable designing and producing visual content of all sort. I traded the hybrid designer/photographer title to simply “creative”, as I am at my happiest in roles that allow me to be a “Swiss army knife”. With a background in visual communication and photography, and experience in both agency and in-house, I also often end up a bit further from my comfort zone and try my hand at videos, packaging or visual merchandising. I never shy away from an ambitious project, no matter the size or subject.
Projects
  • Social Content - Printed.com
    Social Content - Printed.comMy primary mission at Printed.com has been to both oversee and activate the transition between computer generated imagery to real product photography. I spent time experimenting and defining an enticing visual language for Printed.com’s social media channels, website and campaigns. My all-rounder approach to the job came in handy as, aside of photography, I had the opportunity to design printed products, introduce animation and video in the brand’s general communication, as well as supporting we
  • #InspirationPrinted - Printed.com
    #InspirationPrinted - Printed.comWorking for a printing company is a very interesting task. Ultimately, all we have to offer is ink, paper, and the expertise on how to combine them. We rely on our customers’ creativity and entrepreneurial drive. The #Inspirationprinted series is both a celebration of the creatives and small businesses making the most of our services, and to inspire and empower others take the leap and put their work out there. Portraying those talented customers has definitely inspired me, and I had a great tim
  • The Landmarks Collection - Pai Skincare
    The Landmarks Collection - Pai SkincareLandmarks are instantly recognisable for a reason; whether it’s their thoughtful design, the story behind them or because somebody dared to do something different. Pai Skincare takes the same approach to skincare. In 2017, their festive collection was inspired by the landmarks of London, where each and every Pai product is lovingly made.
  • Dr Martens - A/W 2016 Launch
    Dr Martens - A/W 2016 LaunchEvent Photography
  • Pai Skincare - Social Content
    Pai Skincare - Social ContentFrom creating concepts for campaigns and assisting on photoshoots with external photographer, to roaming around the factory and finding good photography opportunities, here is a small selection of content I created for Pai Skincare.
  • Drungly
    DrunglyParis
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Work history
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    Creative Designer & Photographerprinted.com
    London, United KingdomFull Time
    Initiated and completed the transition from GCI imagery to photography. Introduction of animation/video on social media platforms, in close collaboration with the content team. Production, ownership and management of photography assets. Production of printed product designs. Management of the photography facilities (budget, equipment care, props sourcing and products organisation)
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    Freelance Art Director & PhotographerFreelance
    London, United KingdomFreelance
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Skills
  • Advertising
  • Visual Arts
  • Print Design
  • Art Direction
  • Craft
  • Fine Art
  • Corporate Content
  • Digital
  • Video
  • Design
  • Outdoor Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • After Effecs
  • Graphi Design
Education
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    L
    Photography MALondon Metropolitan University
     - London, United Kingdom
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    BA Visual Communication Graphic DesignECV Paris
     - Paris, France
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