Work history
PR Executivenotonthehighstreet
Richmond, United KingdomFull Time
o Day-to-day management of a busy press office (image database management, arranging samples for publications, writing and selling in press releases, media database management, building media
relationships)
o Coverage reporting - managing the freelancer who compiles the clippings, finalising, approving and sharing weekly, monthly and quarterly reports with internal stakeholders and tracking total numbers for KPI evaluations.
o Influencer marketing - managing our influencer marketing agency, as well as coordinating monthly gifts for influencers (which includes communicating the programme to the small business owners who sell via the notonthehighstreet platform), reviewing content and managing approvals.
o Events - assisting with the planning, coordination and execution of events (both media and influencer) such as the recent Christmas in July event, which included working closely with an agency to arrange, set up and facilitate an immersive dining experience for 20 top tier journalists and 10 key brand stakeholders.
o Finance / admin - raising POs, tracking finances and keeping on top of budgets for the PR team as well as general day-to-day admin tasks to support the Senior PR manager and wider Brand team.
Global PR Assistant (Beauty & Eyewear)Burberry
- London, United KingdomFull Time
o Writing and formatting press releases.
o Working with creative media teams to manage the creation of digital press kits.
o Logistical and planning support for junkets and events (working closely with global events team to
plan and execute). Examples include helping organise and host a 3 day international influencer event (fully immersing them into the world of Burberry Beauty), a UK press junket with Iris Law, sev- en 1-1 press experiences for the launch of Burberry Bespoke fragrance (with perfumer Francis Kurkdjian) and two parties in Paris and Milan with Lily James for the launch of the new My Burberry Blush fragrance.
o Compiling VIP beauty alerts and working to secure beauty looks on VIPs at major global events.
o Writing and coordinating direction emails for regional teams - containing information about launch
strategies, press releases and PR assets.
o Formatting and compiling global coverage reports. Notably I worked on beauty product launches
with Iris Law as the face of Burberry Beauty and achieved over 1000 pieces of coverage globally across 2 campaigns. I also worked on the global launch of Burberry Bespoke fragrance where stand out features were secured in Vogue (US, UK, Arabia, France and Italy) along with other top tier ti- tles.
o Overseeing and processing all invoices for the global PR team.
o Day-to-day assistance to the global Beauty PR team.
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Skills
- Public Relations
- Media Relations
- Writing
- Influencer Marketing
- Events
- Organisation
- Multi-tasking
- Communication
Education
U
U
BA History of ArtUniversity of Birmingham
- Birmingham, United Kingdom
o B.A. History of Art degree with Honours, Class II Division I (2:1)
o IWLP Spanish Level 6 (2:2) and Level 7 (2:1)
o Alongside my studies, I worked as an alumni relations caller – my role included conversing with, advertising to and selling projects to alumni of the university.