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Currently Client Manager with leading marketing, e-commerce and multi channel data agency, more2 (www.more2.com). Role involves direct relationship management responsibility for a range of leading high street fashion/consumer brands including UGG and Boden. I hold a BA Hons Degree (2:1) in Business Management and a Graduate Diploma in Professional Practice (Distinction) from Greenwich University. Under the EU Erasmus programme I spent a year as a Marketing Assistant within the Berlin HQ of a global Sports Apparel company. My industry experience includes: multi-channel marketing; global supply chain issues; PR gathering/compiling news & marketing coverage (e.g. liaising with brand ambassadors and designers); and managing events & communications. My agency experience includes: high-level senior client management, ability to analyse and interpret marketing campaign results; reporting & delivering conclusions and recommendations concisely with evidence. I am hard working and ambitious and looking to build-on my skills and experience to undertake a new challenge.
• Responsible for managing five high-value accounts – responding to client requirements to ensure they receive the right level of strategic, analytical and operational support. • Presenting to senior management (C-suite) on their company results, marketing performance, analysis of projects and campaigns etc. • Providing strategic recommendations based on detailed analytical data at a level that the client could understand and implement. For example, strategies for customer retention, acquisition and improving performance. • Liaising with clients to design digital/press campaigns - from catalogue distribution, offers, promotions, event sales and designing annual circulation/contact plans. • Monitoring and managing the “Single Customer View” database to determine areas of opportunity for customer communications, offers and campaigns.
Sole charge of designing events/hospitality tailored to client needs, including Fortune500 corporate clients: from initial enquiry, negotiating budgets, specifying requirements,agreeing T&Cs, briefing delivery team, post event feedback.? Liaising with marketing and PR colleagues on latest promotions e.g. develop newthemes, targeting, pricing, devising social media etc. ? Coordinating suppliers, handling client queries and troubleshooting on the day to ensuresuccess and targets are achieved.? Involved in strategic planning of annual event calendar.
Bachelor of Arts Honours Degree (2:1)