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My role was based around managing all aspects of running a stand-alone Sweaty Betty boutique; it was my responsibility to maintain the highest business standards through excellent people and business management. It was my effective management, which led to the store consistently exceeding the target Key Performance Indicators. Following my appointment to this role, my first responsibility was to grow the Sweaty Betty brand awareness in the local area, communicating with local fitness and wellbeing businesses to create collaboration opportunities and develop a customer base prior to the opening of the store in early November. I successfully selected three top fitness studios and recruited brand ambassadors during this time. I delivered various weekly reports as part of this role; these were relayed to members of senior management as a way of communicating the progress of the store launch and weekly sales. These reports provided insight into store successes and opportunities to ensure that the store remained commercial and appealing to the Sweaty Betty target customer. I managed all company brand marketing and PR initiatives at a local level. This was done through both social media marketing and direct networking to local fitness businesses and professionals. This led to fast and effective growth of the Sweaty Betty brand in a new location.
My role revolved around management of the day-to-day running of the concession, supporting the senior managers by being a point of contact between the sales team and senior members of staff. Since beginning in this role my consistent motivation and management potential was recognized, leading to my promotion to Boutique Manager in the new Sevenoaks store. In the absence of other management team members, it was my responsibly to run the shop floor and designate tasks to the team which reflect their strengths. I also managed stock levels, ensuring efficient sales and conducting any business communications across both Sweaty Betty and Selfridges. I was in charge of managing our top client list and the associated communications with customers. This was an integral part of the Sweaty Betty customer experience ensuring the retention of our top clients and presence within the local community. As part of this role I managed the team training, ensuring that all concession members of staff were consistently updated on service and product changes in order to deliver the best customer service and experience.
During my time at Warner Bros. Home Entertainment my main responsibilities were forecasting and analysing sales for both Warner and competitive products across the whole Home Entertainment market, as well as managing the performance of my own digital and physical retail accounts. I significantly enhanced my analytical and excel skills through the creation of forecasts and analytical tools and reports, which monitored market performance on a daily and weekly basis. This was utilized to identify opportunities and areas of growth for Warner Bros. products in both retailers and across the market. I led the development of a database solution for reporting the growth of New Business retail clients in collaboration with the finance and sales managers. Successful implementation of a new reporting system enabled the business to report effective targets and forecasts for sales to New Business clients, growing Warner Bros. market share in Online and Digital retailers. I had weekly meetings with account managers, as well conducting output reports in which I communicated my insight into retailer and market performances for New Release and Catalogue product categories across film, TV and games. Through this I was able to influence short-term business strategy across marketing and operations. I supported the sales and marketing team in quarterly meetings with retailers, providing insight and analysis on market gaps. This assisted in negotiating retailer exclusives and communicating the opportunities for Warner product in prime online and in-store space. I worked as part of the New Release team for HBO’s biggest Television franchise, Game of Thrones (Season 3). I was tasked to work alongside the marketing and finance managers to produce a forecast to a tight deadline for retailer sales during the new release period. I was given the responsibility to pitch these to senior management, securing the go-ahead to publish these benchmark figures across the business.
I studied Human Geography combined with a year working in Industry