* Creating and implementing inventive social campaigns for both long-term ongoing clients, and short-term special projects, including a highly immersive campaign for The Hunger Games: Catching Fire; IMAX, Death in Paradise, True Blood, Turtle Beach and the Global Fashion Awards among others * Producing strategies tailored to achieving specific goals * Undertaking research, writing and presenting pitches * Using a variety of tools to analyse data and monitor effectiveness of campaigns * Blogger outreach * Live-tweeting and amplification off offline events
* Beauty Editor for www.LadyMPresents.co.uk, and contributor to a variety of other websites, writing fashion, lifestyle and beauty features. Founder of food blog NouvelleVegan.wordpress.com • Managed a research and ‘street style’ project in association with Kenco Millicano for Lady M Presents, for their latest campaign. This involved photography, interviewing, and market research • Duties include: liaising with PR companies, attending launch events, working to tight deadlines, fulfilling briefs, editing and proof-reading, and conducting interviews, photography and photo-editing; also covered London Fashion Week in Feb 2012, a prestigious, industry-only event • Experience in writing on a breadth of subjects, recently including planning policy reforms and creating an energy efficient home, and copy for the website of a high end building company and a digital marketing agency
• Worked across several accounts, including international brands. • Stayed consistently informed on the retail sector. • Was instrumental in the introduction of a new baking range to the market, involved from planning, to photoshoot, to final execution. • Learnt about the running of the agency and what working on a campaign entails • Developed excellent skills at communicating with both clients and coworkers • Gained a strong interest in, and understanding of, the power of social media.