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In preparation of career change towards graphic design I was curios to get an insight into an existing publishing company. Working for the Gestalten flagship store in Berlin I was responsible for customer service and the organisation of the store and products.
I assisted Johnny Wang in the first stages of his start-up fashion label BCollide. Tasks included market research, lookbook direction and design, production sourcing and identity development.
I assisted costume–designer Georg Meyer Wiel in different stages of the costume design/making/fitting for Inala: A Zulu Ballet.
Starting as a design intern in 2012 I assisted fashion–and footwear designer Michael Azu with pattern cutting and sampling. Moving forward I was involved in a bespoke project for Home House London for whom we designed staff–uniforms. This project included garment and accessories design, textile print development and material/production sourcing..
I was in charge of translating industry specific magazine content (articles, interviews, features) from english to german.
I studied Graphic Design in a Studio Environment. In 3 months I learned to use Indesign, Illustrator and Photoshop. I applied these skills in projects that included identity design, branding, packaging, print design, e-publishing, web and app-design. Idea generation, concept development, team work and presentation were an important part in the design process.
Over the duration of the course I was introduced to fashion in theory and practice. Theory courses included design and sustainability, history of fashion, body and culture and marketing, branding and business courses. Practical skills covered were pattern cutting, sewing skills, concept development,design and illustration for womenswear and menswear, fashion styling and textile design.
My BA fashion collection at Regent's University was awarded the first prize by representatives of Louis Vuitton and Hackett, London at the Free Range Show.