Projects
- TV 2 Murder GameTo support the launch of ABC's How To Get Away With Murder on TV 2, we asked fans to put what they learned from the show into practice by playing a 6-week TV2 murder mystery game. The game cast the player as part of an elite criminal defence team fighting to clear a client of a murder charge. The native iOS and Android game comprised video, image, text, robo calls, and audio clues. Content lived on multiple platforms (on-air, YouTube, Tumblr, Twitter, media online and print publications etc.) w
- Remember Me - CapcomCapcom approached Bigballs, the digital film agency with a brief to promote an upcoming release, Remember Me, set in a believable near future where memory, intimacy and privacy has been eroded by social technology. Bigballs brought Tokyo Digital in to help create a prequel experience to the game and build a lifetime of memories for one of the game characters. The result was an expansive, interactive, digital journal. Since its launch in April 2013, Antoine’s Journal has been viewed over 500,000 times on a variety of devices. Users spent an average of 15 minutes interacting with the site.
- Our First Home GameTV ONE launched a brand-new reality show, Our First Home, which saw three sets of parents put their money and time on the line to help get their children on the property ladder. To extend the experience off air, audiences were invited to play the Our First Home game (on Android and iOS) to renovate and sell virtual houses online for the chance to win. The game provided expert advice and feedback that aimed to be useful and applicable in the real world. The game was hugely successful in NZ, with over 26k downloads, a staggering ?27m average session duration (33m on tablet), and 76% returning users (which rose to 85% in the final five weeks of the show). The game reached #2 simulation game and #2 strategy game in the NZ Apple App Store in the first month of launch.
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Work history
Senior Digital Producer
Responsible for driving innovative digital marketing solutions to extend our broadcast/VOD content.
Head of Digital Production
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Responsible for client management and project delivery across all of Tokyo's portfolio. Role included strategic planning, pitching, project management, and account management.
Skills
- Marketing PR
- TV
- Multi-platform
- Websites
- Creative Agency
- Digital Agency
- Project Management
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Office
- Word
Education
First Class Honours Degree in Media Studies
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Media Studies