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For over a decade, I've been working in the creative industries of advertising, digital media, innovation, illustration, and photography. I help brands create stories people care about by applying culture relevant insights, combining ideas with the right technology, and choosing the medium as a consequence of the concept and needs behind it and not the other way around, so they can better connect with their audiences while ensuring they meet and hopefully exceed business objectives. I have applied my crafts in many formats in my career, from global integrated campaigns, content creation, films, illustration, re-brands and apps for some of the world's most highly regarded brands including Nike, Adidas, Converse, Coke Zero, Vice Magazine, Warner Music, Ford, O2, SEAT, TEDx, Bacardi and Pepsico among others. And have had the pleasure and joy of working at some of the most renowned global agencies such as AKQA, Droga5, SidLee, BBDO, and TBWA.
Over the past year, as the result of a close relationship with NIKE, we have built the foundations of NIKEiD, helping define a brand plan, TOV and service definition to help inform and inspire the future of NIKEiD across categories and GEOs.
Worked on global and local pitches. From early stages of the brief and focusing on digital/interactive solutions.
Worked and developed the global campaign for Adidas Originals and was part on smaller projects for the brand for product and in-store activations focusing on digital and interactive solutions.
Developed BTL international campaigns for SEAT
Created global and local campaigns, from concept stage through to artwork for a number of small and large brands including Roca and Pepsico.
Senior Art Director of the leading team for Adidas Spain. During those years, we developed some local and international campaigns, and also adapted for the local market from 180Amsterdam. Together with Adidas, I worked on specific projects for a number of small and large brands including: Henkel, Chupa Chups, Renfe & Caixa Catalunya Bank as well.