Amilcar Guevara

associate creative director

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  • LocationLondon, United Kingdom

Projects

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About me

 

For over a decade, I've been working in the creative industries of advertising, digital media, innovation, illustration, and photography. I help brands create stories people care about by applying culture relevant insights, combining ideas with the right technology, and choosing the medium as a consequence of the concept and needs behind it and not the other way around, so they can better connect with their audiences while ensuring they meet and hopefully exceed business objectives. I have applied my crafts in many formats in my career, from global integrated campaigns, content creation, films, illustration, re-brands and apps for some of the world's most highly regarded brands including Nike, Adidas, Converse, Coke Zero, Vice Magazine, Warner Music, Ford, O2, SEAT, TEDx, Bacardi and Pepsico among others. And have had the pleasure and joy of working at some of the most renowned global agencies such as AKQA, Droga5, SidLee, BBDO, and TBWA.

Skills

 

  • Fashion
  • Advertising
  • Film
  • TV
  • Art Direction
  • Digital
  • Design
  • Creative
  • Management
  • Online Campaigns
  • Print Campaigns
  • Communications
  • Illustrator
  • Photoshop
  • Creative Dirction

Work history

Currently

Associate Creative Director

Freelance

Aug 2016

2016

Associate Creative Director

AKQA

Feb 2015 - Aug 2016
  • Over the past year, as the result of a close relationship with NIKE, we have built the foundations of NIKEiD, helping define a brand plan, TOV and service definition to help inform and inspire the future of NIKEiD across categories and GEOs.

2014

Senior Art Director

Droga5

Jun 2014 - Aug 2014
  • Worked on global and local pitches. From early stages of the brief and focusing on digital/interactive solutions.

2014

Senior Interactive Art Director

Sid Lee

Mar 2013 - Feb 2014
  • Worked and developed the global campaign for Adidas Originals and was part on smaller projects for the brand for product and in-store activations focusing on digital and interactive solutions.

2012

Senior Art Director

Atletico International

Jun 2011 - Mar 2012
  • Developed BTL international campaigns for SEAT

2011

Senior Art Director

BBDO

Apr 2010 - May 2011
  • Created global and local campaigns, from concept stage through to artwork for a number of small and large brands including Roca and Pepsico.

2010

Senior Art Director

TBWA

Feb 2007 - Jan 2010
  • Senior Art Director of the leading team for Adidas Spain. During those years, we developed some local and international campaigns, and also adapted for the local market from 180Amsterdam. Together with Adidas, I worked on specific projects for a number of small and large brands including: Henkel, Chupa Chups, Renfe & Caixa Catalunya Bank as well.

Education

2014

Interactive Art Direction

Hyper Island

Jul 2013 - Feb 2014

    2005

    Art Direction

    Blanquerna

    Jul 2004 - May 2005

      Awards

      2014

      Cannes Cyber Lions shortlist for use of video

      Cannes Lions

      • http://winners.canneslions.com/2014/interactive/entry.cfm?entryid=2156&award=99&order=0&direction=1

      2014

      2014 One Show Design Merit Award - Broadcast and Moving Image / Craft Animation

      One Show

      • http://www.oneclub.org/theoneshow/os/?v=21148#olmag=/_ajax/archive/?action=arc_work%26value=21148%26rndm=134

      2014

      D&AD Graphite Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing

      D&AD

      • http://www.dandad.org/awards/professional/2014/crafts-for-advertising/22879/adidas-originals-run-dmc-a-trak/

      2014

      2014 One Show Design Merit Award - Broadcast and Moving Image / Craft Animation

      One Show

      • http://www.oneclub.org/theoneshow/os/?v=21148#olmag=/_ajax/archive/?action=arc_work%26value=21148%26rndm=134

      2013

      Boomerang Grand Prix - Interactive video

      • http://prixboomerang.infopresse.com/Results.aspx#intro

      2013

      FWA of the day September 30th 2013

      FWA

      • http://www.thefwa.com/site/adidas-unite-all-originals