I turn clicks into cash with style! - Amina Covrk 😎 💸🏆
I am a results-oriented Full-Stack Martech Marketing Specialist with a passion for driving online success and staying at the forefront of digital marketing.
With years of experience in the industry, I have had the privilege of working with a diverse range of clients and industries. In my career, I’ve perfected the art of crafting data-driven strategies that not only elevate brand visibility but also enhance conversions and revenue. Whether it’s ideating creative campaigns or delving into analytics for performance tweaks, I’m focused on delivering tangible outcomes. My unique edge lies in my adeptness at navigating the dynamic Martech environment, seamlessly merging cutting-edge technologies to maximize efficiency and ROI.
So let's connect and explore how my knowledge and expertise can drive your digital success.
Projects
- Facebook Lead-Gen for Medical SpasI published lead generation campaigns for a network of medical clinics across the US, reaching diverse audience segments like custom CSV lists, LookAlike audiences, website visitors, social media engagers, and interest-based groups. To simplify operations, I established a Zap in Zapier to seamlessly transfer lead data to an Excel sheet and promptly notify clients via email. Furthermore, I seamlessly integrated Facebook with Zoho through Zapier.The results were remarkable,yielding over 934 leads
Work history
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Full-Stack Martech Marketing SpecialistVIO Med Spa
United StatesFull Time
Strategic Leadership: Developed and implemented comprehensive marketing technology strategies to optimize performance and drive growth, particularly in the lead generation health industry.
Technology Integration: Oversaw the selection, implementation, and integration of marketing technologies, including CRM systems, automation tools, and analytics platforms such as GA4 and Firebase. Ensured seamless integration between various martech systems to enhance data flow and improve campaign effectiveness.
Data-Driven Decision Making: Leveraged data analytics to inform marketing strategies, optimize campaigns, and measure performance. Implemented advanced data analytics and reporting tools to track KPIs and provide actionable insights.
Campaign Optimization: Led efforts to enhance campaign performance through A/B testing, audience segmentation, and personalization. Managed programmatic advertising and performance marketing (Google Ads, Meta Ads and TikTok Ads) initiatives to maximize ROI.
Vendor and Stakeholder Management: Managed relationships with martech vendors and service providers to ensure optimal use of tools and technologies. Collaborated closely with cross-functional teams, including sales, IT, and product development, to support marketing initiatives.
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Senior Performance (PPC) & Tracking Marketing Specialist, Public Relations SpecialistAllen Tutors
- London, United KingdomFreelance
During my project as a Senior Performance (PPC) & Tracking Marketing Specialist and Public Relations Specialist at Allen Tutors, I played a pivotal role in elevating the company's digital marketing efforts and enhancing its public image. Here's a concise overview of my key contributions:
- PPC Campaign Management:
I developed and executed targeted PPC campaigns, leveraging platforms like Google Ads, to drive traffic and maximize ROI. My focus was on precise keyword targeting and continuous campaign optimization.
- Conversion Rate Optimization (CRO):
I improved the website's conversion funnel through A/B testing and CRO techniques, resulting in increased lead generation. Landing page enhancements were made to create a more engaging user experience.
- Tracking and Analytics:
Robust tracking and analytics systems were implemented to monitor user behavior, campaign performance, and SEO metrics. Data analysis allowed data-driven decision-making and performance improvements.
- Public Relations:
I crafted and executed public relations strategies to enhance Allen Tutors' public image and strengthen brand reputation. Managed media relations, press releases, and communication with stakeholders to convey the company's mission and achievements.
- Budget Management:
Efficiently managed the project budget, ensuring that allocated resources were used effectively to meet lead generation and visibility objectives.
- Reporting and Communication:
Provided comprehensive reports and insights to the Allen Tutors team, fostering transparent communication and alignment with project goals.
In this multifaceted role, I made a significant contribution to Allen Tutors by enhancing its online presence, lead generation, and public image. The project demonstrated my ability to drive marketing results and manage public relations effectively in a competitive educational industry.
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Skills
- Database Administration
- Database E-marketing
- Data Entry
- Data Journalism
- Microsoft Officce
- Microsoft Suite
- Microsoft Project
- Microsoft Excel
- Wordpress
- Wordpress Design
- Email Copywriting
- Email Communications
- Mail Chimp
- Coding Emails
- Social Advertising
- Social Marketing
- Social Media Management
- Social Media Advertising
- Social Media Marketing
- Digital Advertising
- Digital Communications
- Ecommerce Business
- Ecommerce Content
- Ecommerce
- Ecommerce Marketing
- Trello
- Sales
- Sales Marketing
- Report Writing
- Annual Reports
- Financial Reporting
- Marketing Reporting
- KPI Reporting
- Canva
- CRM
- CRM Marketing
- CRM Data
- CRM Management
- Web Designer
- Web Design
- Web Development
- Google Adsence
- Google Adwords
- Google Analytics
- Google Search Console
- Facebook Advertising
Education
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BA(Hons) Public Relations and Digital Communications ManagementInternational Burch University
Sarajevo, Bosnia and Herzegovina