Projects
- An Analysis of Dior's Marketing StrategiesAn individual assignment for my UCL module, Digital Conversations and Marketing, which involved creating a website to present an analysis of Dior, using digital frameworks, to recommend initiatives to improve the company's marketing strategy. https://diordcm.wixsite.com/digitalmarketing Key Takeaways: - Designed a website using Dior's branding style - Critically analysed the company and challenges - Successfully applied frameworks including Digital Value Creation, Consumer Journey Mapping a
- The UnOrdinaryA group project for my UCL module, Digital Conversations and Marketing, where we designed a mock campaign for the launch of an environmentally-friendly skincare tablet formulation for The Ordinary. My responsibilities involved designing the graphics for the new line, the presentation and the social media posts as well as contributing the creative concept behind the new App proposal. Key Takeaways: - Undertook a thorough analysis of The Ordinary and the skincare market - Identified a relevant
Work history
Sales AssociateREISS
- 400 Oxford St, London W1A 1AB, UKPart Time
• Employed in the women’s department in Selfridges, at the Reiss concession and balanced a 16 hour contract
with my Law degree
• Proactively worked hard to ensure I consistently made high sales to earn considerable commission to supplement my university expenses
• Assumed extra responsibilities through assisting with with managing stock inventory and deliveries
• Worked collaboratively with colleagues during high-stress peak shopping times including Black Friday, Christmas
Eve and Boxing Day at the 2nd largest department store in the country to generate daily sales of over £10,000
Skills
- Adobe Illustrator
- Adobe Photoshop
- Brand Image
- Academic Writing
- Law
- Design
- Creative
Education
U
U
Law LLBUniversity College London (UCL)
Gower St, Bloomsbury, London WC1E 6BT, UK
• 1st year modules: Property 1, Criminal Law, Contract Law, Public Law
• 2nd year modules: Property 2, Tort Law, EU Law, Jurisprudence and Legal Theory
• 3rd year modules: IP Law, Human Rights in the UK Law, Employment Law, Global Entrepreneurship, Digital Marketing & Conversations
• Achieved in the top students in Digital Marketing: Scored 88% on a mock marketing campaign for the launch of a prototype skincare tablet for the Ordinary; Scored 80% on an analysis of Dior’s marketing strategy with recommendations to improve online engagement with customers
D
D
International BaccalaureateDubai International Academy
- Dubai, United Arab Emirates
• Achieved in the top 10 students with a score of 41/45
• Higher Level: English Language & Literature - 7/7 (distinction for highest % in the school), Business - 7/7, Psychology - 6/7
• Standard Level: Math - 7/7, Spanish - 6/7, Biology - 6/7
• Actively took on committee roles in various societies, clubs and school bodies throughout my education