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-- "To achieve harmony in bad taste is the height of elegance." -Jean Genet I am an imaginative and fresh designer / trend director. Always curious, I am a keen researcher naturally drawn to the music world and visual arts. Very inspired by objects, human behaviour (and the humour in it), my strong love of storytelling and the power of images is where my greatest passion lies. My experience in design and trend based environments has given me a clear insight into the professional fashion and research world; I recognize the needs and track the information that feeds the trends in consumer and market behaviour, piecing out the magic together to tell the story of a brand while finding and connecting the details that would give life to a product. I have developed a strong vision and a sharp eye for unique taste and make sure to reflect my cultural influences into all I do and create.Locked Pro Plan feature
Lecture Series presented to Fashion, Textiles and Photography Ba (Hons) and MA students from all over England. Presentation, Critiques and professional development tutorials.
Freelancer in Fashion & Design Fashion & Textiles design and consultancy Online visual direction & general appearance , Internet Trends Trend forecast & research, Creative direction
Design and direction for the contemporary dance piece “MAPS” By Choreographer Sivan Rubinstein, supported by the Creative Europe Program of the European Union & The Place.
Costume direction and styling for the contemporary dance group. Trend Research, Colour analysis, Mood boards and Material development.
Presented my men’s wear collection: “I Am Collecting Beautiful Objects” & participated in the international Fashion show & expo program at SAMdecorfabriek.
Matching top trends to coordinate with several nail colour palettes. Internet trends, Colour analysis, mood boards. Product direction with brand/market appropriate, Ensuring the execution of all content is consistent & relevant to the customer. Working 1-3 seasons in advance.
Material, trend and innovation research and direction presentations. General appearance, Colour analysis, mood boards. Ensuring trends are relevant and commercial while maintaining the brand essence. Contribute to fashion content development where appropriate for the brand, with an awareness and enthusiasm for the growing social and community landscape. Creative & Co Director for commercial videos.
Assistant Costume Designer for site-responsive production by DreamThinkSpeak presented at Somerset House, London.
Research & trend direction for Menswear Fall14 shows all over the globe, researching close to market and future trends, analyzing shows, designing small trend led collections. Developed skills in fashion writing, updating and uploading content to the company website.
Supporting marketing team and creative director by researching trends, relevant to the brand, in POS, social media, product/marketing stories and campaigns. Ensuring brand essence is established and maintained by providing relevant product direction and related marketing concepts to brand license holders. Researching, compiling and presenting seasonal trends, key shapes, colours, materials and graphics for men and women collections across ‘Italia’ and ‘Heritage’ brands. Delivering seasonal product directions across various product categories, including ski, tennis, swim, active apparel, lifestyle apparel, footwear, accessories and eyewear. Designing apparel for marketing driven capsule ranges.Visiting and reporting on key licensee markets: Italy, China, South Korea, Brazil, France and Spain.
Provided designs for: RED OR DEAD, Speedo, Kangeroos, ELLESSE, Involved within all aspects until the execution of s/s 2013 collection. Key functions: designing, trend research, blogging, creating mood boards, illustration specs / flat drawing, colour analysis and sampling, textile drawings, research, mood boards, retail and display for launch of Speedo Fastskin3.
Retail and display for various stores in Israel during their openings.
Designing in the womens wear department, Reporting directly to the Head of Accesories Department. Assisting trend research for graphics & illustrations for S/S 11. Identifying, translating and presenting trends in menswear, womenswear, sportswear, swimwear, bags, acessories. Designing head pieces, scarves, bags, textiles, swimwear, eyewear. Assisting compilation of technical packages for manufacturers’ use.
Selected to join the ‘Design Pool’ program as a Junior Designer – a paid scholarship including all relocation and living costs. Soon after got offered a Trend Direction role inhouse.