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Do you really want to delete project I Am Collecting Beautiful Objects?
Do you really want to delete project Mood Boards & Creative direction for MoYou London Ltd.?
Do you really want to delete project Creative Director & Co Director for the commercial video -“Everyone has a story to tell” By MoYou Marketing Ltd.?
Do you really want to delete project Research, retail and display for launch of Speedo Fastskin3 ?
-- "To achieve harmony in bad taste is the height of elegance." -Jean Genet I am an imaginative and fresh designer / trend director. Always curious, I am a keen researcher naturally drawn to the music world and visual arts. Very inspired by objects, human behaviour (and the humour in it), my strong love of storytelling and the power of images is where my greatest passion lies. My experience in design and trend based environments has given me a clear insight into the professional fashion and research world; I recognize the needs and track the information that feeds the trends in consumer and market behaviour, piecing out the magic together to tell the story of a brand while finding and connecting the details that would give life to a product. I have developed a strong vision and a sharp eye for unique taste and make sure to reflect my cultural influences into all I do and create.
Freelancer in Fashion & Design Fashion & Textiles design and consultancy Online visual direction & general appearance , Internet Trends Trend forecast & research, Creative direction
MoYou is a Nail Art company based in London My role included: -Matching top trends to coordinate with several nail colour palettes and pattern ideas. -Researching Internet trends-colour analysis and creating mood boards. -Provided specific product direction which was brand/market appropriate and commercial. -Working 1-3 seasons in advance, ensuring trends are relevant and commercial while maintaining the brand essence. -Ensuring the execution of all content is credible, consistent & relevant to the customer. -Contribute to fashion content development where appropriate for the brand, with an awareness and enthusiasm for the growing social and community landscape. -Creative Director & Co Director for the commercial video -“Everyone has a story to tell” By MoYou Marketing Ltd.
Presented my men’s wear collection: “I Am Collecting Beautiful Objects” & participated in the international Fashion show & expo program at SAMdecorfabriek.
-Matching top trends to coordinate with several nail colour palettes. -Researching Internet trends. -Colour analysis and creating mood boards. -Provided specific product direction which was brand/market appropriate and commercial. -Working 1-3 seasons in advance, ensuring trends are relevant and commercial while maintaining the brand essence.
-Trend forecast & Research for Menswear Fall 2014 shows all over the globe. -Colour reports, Consumer trends, Runway show updates and Trend analysis.
Assistant Costume Designer for site-responsive production by DreamThinkSpeak presented at Somerset House, London.
Design Experience | September 2011 - January 2012 Junior designer -Provided designs for: RED OR DEAD, Speedo, Kangeroos, ELLESSE. -Involved within all aspects until the execution of s/s 2013 collection. Key functions: designing, trend research, blogging, creating mood boards, illustration, specs / flat drawing, colour analysis and sampling, textile drawings, research, mood boards, retail and display for launch of Speedo Fastskin3. Adobe Illustrator/Photoshop/inDesign. ELLESSE, Stylish Italian Sportswear since 1959 January 2011 - July 2012 Trend direction & Design -Creating seasonal product directions, including trends, original graphics, CADs and color for partners’ use. -Provided specific product direction which was brand/market appropriate and commercial. -Forecasting future trends for menswear / womenswear / sportswear / accessories / swimwear which would be inspirational for buyers and designers use. -Directing and delivering seasonal product directions across various product categories, including ski, tennis, swim, active apparel, lifestyle apparel, footwear, accessories and eyewear. -Working 1-3 seasons in advance, depending on partner needs. -Ensuring trends are relevant and commercial while maintaining the brand essence. -Understanding various market needs, including China, South Korea, UK, France, Germany. -Researching, sharing and presenting trend information and inspiration for product and marketing teams, internally and externally (partners). -Graphic design for apparel - badges / print / branding. -Briefing and managing freelance designers for seasonal requirements such as product graphics.
-Designing in the women’s wear accessories department. -Reporting directly to the Head of Accesories Department. -Assisting trend research for graphics, graphics & illustrations for S/S 11. -Identifying, translating and presenting trends in menswear, womenswear, sportswear, swimwear, bags, head-pieces. -Designing head pieces, scarves, bags, textiles, swimwear, eyewear. -Assisting compilation of technical packages for manufacturers’ use.
Worked across various stores in Israel during their openings.
In my final year of my BA, I was selected to join Pentland Brands for an 11-month