About me

A Marketing Manager with 4 years experience in Retail and Charity Marketing Management. Background in largely campaign and project management to create marketing campaigns to support products, events and brands. Excellent people management skills and project management skills. Background in retail and products, including buying experience. Line management and strategic planning experience as well as agency management. Largely B2C marketing background across all on and offline marketing channels.

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Work history

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Marketing ManagerMorrisons plc
Dec 2014 - Sep 2016Bradford, United KingdomFull Time
Planned, developed and executed campaigns in store and online that supported calendar events, brand launches and promotions. Planned media to support all customer communications across all on and offline channels. Project managed multiple projects at the same time, including up to 30 stakeholders across all areas of and levels of business. Analysis post event and setting and monitoring KPIs and budgets. Strategic and customer planning responsibilities.
Project ManagerNSPCC
Mar 2013 - Dec 2014London, United KingdomFull Time
, I planned, developed and launched new and existing fundraising products to engage new and existing supporters. Whilst there my largest product - “Letter from Santa” - raised £2 million in a 3 month period. Project managed large team of stakeholders within the charity, as well as managing and briefing media and creative agencies and working closely with external suppliers and printers. Created multichannel marketing plan to support products and projects across all audiences, including large donors, individual giving, PR, events and digital. Evaluated all fundraising activity and reported to a CEO level on success and improvements to be made for future events. Managed own budget and performed financial analysis on own budget and of overall project budget. During my time at the NSPCC I also researched, briefed external agencies and led the creation of new products. This included the development of them, the testing phases and ultimately the delivery of the events and post event evaluation. Responsible for training and development of work colleagues, line managed one permanent member of staff and 3 temporary employees.

Skills

• Marketing Planning
• Digital Marketing
• Event Management
• Strategic Planning
• Product Marketing
• Campaign Planning
• Line Management
• Project Management
• Product Development
• Media Planning

Education

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BA HONS ENGLISH AND GERMAN STUDIESThe University of Nottingham
Sep 2004 - Aug 2008Nottingham, United Kingdom