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Creative, enthusiastic and extremely hard-working. I am organised, thorough, and strive for quality in everything I do. I am able to meet deadlines, whilst maintaining a high standard of work and use my own initiative to achieve my goals and objectives. I easily adapt to a variety of environments, having worked for a number of companies. I have strong communication skills and enjoy a challenge.
Graphic design for on and offline
Creating briefed imagery for the blog, website and social media channels Creating visual content along with graphic projects Copy writing for all channels on and offline, from the blog, website, social media Content uploading through their CMS system
Working within a digital and off line spectrum to create strong on brand marketing messages via email creative, social, and on site creative for both Damaris and Mimi Holliday Creating off line campaign imagery and communications for Selfridges pop up (June 2015) Design, layout, retouching and art-working of campaign collateral, lookbook creation: AW’14, SS’15, AW’15 Conceptual and material research Social content collation and creation - posting across platforms: Instagram, Facebook, Twitter Growing social engagement Developing a social media strategy for 2015 : #ASKMIMI Imagery send outs for stores, buyers and press A/W ‘14 packaging, branded material, swing tags, fabric lables, stationary, and hangers Creation of linesheets, promotional and marketing material, press day invites, weekly mailers Text placement on website and allowing a smooth transition of new collections posted online, as well as sale times Creation of FW’14 press day at the Connaught Hotel assisting the Head of P.R. Ensuring a seamless and successful press day Creating of various invites for press days, events, and agent events Assistance and direction in the S/S’15 campaign through a graphic designers perspective, both on the shoot in Ibiza and London Assistance and direction in the A/W’15 campaign through a graphic designers perspective Creation of 10 year hard cover Retrospective to be used for investment, press and agent purposes Re-touch of ecommerce product imagery and branding imagery Textile print creation for future collections Tradeshow collaterial: marketing boards and promotional material
Management of client status reports and monitoring available coverage Day to day contact for media enquiries such as sample & image requests or price enquiries Sample & showroom management / co-ordination of send-outs and returns Press appointments Smooth running of the press office and delegation of admin tasks Ensure all PR opportunities are maximised and pro actively seek out and identify opportunities in order to ensure the best possible exposure for clients Continuous management of database and creation of targeted press lists. Writing and layout of press releases, product PDFs and invitations Active role with the agency social media channels and website creation Generating regular and constant product and news placement for clients across all media Overseeing the logging of LFW ticket requests, involvement in the co-ordination of seating plans and execution LFW management: Felder Felder runway show, Cristina Sabiduc digital presentation Creating digital press books based on coverage eared from PR efforts Pitching for new clients and creating presentations based on agency forecast/projection Manage all interns from hiring of, through to their development with the agency
Accounts: Oliver Spencer, Peter Werth, Farah, Replay, Lavenham, Blundstone, Flying Horse Jeans Ensure completion of weekly call rounds and appointments Monitoring and assisting with achieving client KPI’s Working to strategies outlined by client and AM Draft press releases and other press and client literature Sample management and movement Oversee showroom tasks Editorial analysis Management of interns Facilitate press requests Create story/product angles Compilation of weekly e-shots Seeding press materials Daily liaison with junior editors and stylists Growing contacts within media print and online Developing knowledge of media calendar Meet targets set on press appointments Compiling and issuing client coverage Day to day responsibility for client business within Surgery to provide creative solutions to clients Assist in the creation of Press Day through to the completion of reports from event
Define social strategy and implementation strategies Manage social platforms on a daily basis: Facebook, Twitter, Instagram, Pinterest, Tumblr Create visuals either through photography or Adobe suite for both social media and email purposes Monitor and interpret relevant social data, ensuring that all output is optimised to increase brand reach Manage customer services on all social channels Liaising with printed and online publications to gain press attention Develop and maintain relationships with online press and bloggers Research and create relevant daily blogposts while enabling the best SEO within all posts Organizing AW’13 photoshoot Developing and maintaining the company website Managing the brand blog: http://nigelhalldesign.tumblr.com/
Executed social media marketing campaigns across Europe and Emerging Markets alongside Social Media Marketing Manager Maintained all content, creative brief and calendar planning activity alongside NY creative services and NY Community Manager Took ownership for EU & EM content translations for social media channels Managed effective benchmarks for measuring the impact of social media and digital programs Analyzed, reviewed, and reported on effectiveness of social and digital campaigns in an effort to maximize results. Coordinated EU social marketing activity with EU online, retail and wholesale marketing and PR Supported social PR efforts as directed by the Social Media Marketing Manager Created presentations pertaining to relevant social media and digital outlets, particularly competitors. Whilst constantly monitoring new and relevant content Researched emerging trends and opportunities to enhance our content, social media marketing /digital activities and brand presence in a meaningful way: identify, evaluate and recommend Developed an understanding of the social media and digital space in its entirety and how platforms can be utilized for social marketing purposes – particularly for social CRM activity Diary management and administration Developed key stakeholder relationships and maintain dialogue with cross departmental functions internally Represented the EU marketing team at various marketing, social media and digital events Contacted key and relevant bloggers for attendance at the Vogue Festival: planned time and actions, made arrangements for the key influencers Helped expand #MKLONDON (an ongoing project) Created recap documents for after the Vogue Festival and Fall ‘13 runway shows Assisted on the Stylist partnership #WHATSINYOURKORS
Created new pitch ideas and visually stimulating presentations for luxury clients (using Adobe Suite) Provided high quality creative work to clients by creating concepts which will benefit the client’s brand- keeping in mind the differentiation between them and their competitors, social media strategy, and brand message Project pitches worked on: Veuve Cliquot, Swarovski, Bollinger, Remy Martin- Louis XIII, Oscar De LaRenta, Gucci Museo, Louis Vuitton Social Media: Updated company blog and created articles based on the digital/ augmented future. Grew twitter audience by 1,000 followers through live tweeting at events and creating engagement
Managing the day to day operations, assisting Mara in her professional and personal matters Providing first level general support to all members of the team Ensured the smooth movement of workflow through the design, sales and marketing teams with respect to deadlines Oversee and maintain the studio main schedule, calendar management Sample trafficking and inventory control, archiving online and offline contents, administrative filing Aiding in social media content as well as assiting with images and Photoshoping photos from shoots Patternmaking and duplicating patterns Working with Mara during the creation of her Resort ‘13 collection that was shown at Miami Swim Fashion Week
Sample trafficking, coordinating sample requests and managing sample inventory for Carven. Communication with editors, stylists, corporate and retail officials Media Coverage: monitoring all US print and online publications for media coverage and developing monthly editorial reports. Fashion Week: collating shows, assisting in managing invitees, guest check in/seating during events, production execution, post show responsibilities. Controlled backstage media check in and directed guests with seating at several fashion shows and events including: Marc Jacobs, Tommy Hilfiger, Derek Lam, Anna Sui Aid in collecting and organizing data to execute mailings, reports, and press events Daily office functions including assembling showroom apperance, managing office supplies, and preparing shipments globally using FedEx, WorldNet, DHL, and UPS