Projects credited in
- Chelsea Football Club - Junior Blues'Kids Clubs' across football and other sports feel out-dated and disengaging for the new generation of digital natives, resulting in a lack of participation and engagement among young people. Solution Following in-depth research and workshops with Chelsea's youth supporters, we created a dynamic digital brand that engages young fans and offers them exclusive access to Chelsea Football Club. Taking inspiration from other popular gaming and entertainment platforms that our audience is engaging
- Club ChelseaChelsea Football Club is a professional football club based in Fulham, West London. Since founded in 1905, they have enjoyed many years of success and since 1992, have competed in the FA Premier League, the highest tier of English football. Following the appointment of a new Marketing Director and CEO in 2017, Chelsea FC embarked on it’s first significant brand positioning exercise in it’s 112 year history. I was contracted to work at Stamford Bridge with the creative in-house team at Chelsea F
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